//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"ita"
~subject:"Social Web"
~subject:"Social web"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sponsorship"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Social web
Sponsorship
799
Sponsoring
795
Sportmarketing
301
Sports marketing
301
Consumer behaviour
246
Konsumentenverhalten
246
Sport
207
Sports
205
Sport event
158
Sportveranstaltung
158
Advertising effects
141
Werbewirkung
141
Professional sports
140
Profisport
140
Brand image
131
Markenimage
131
Brand management
118
Markenführung
118
Football
110
Fußball
110
sponsorship
105
Marketing management
76
Marketingmanagement
76
USA
75
United States
75
Internet marketing
69
Online-Marketing
69
Corporate Social Responsibility
56
Corporate social responsibility
56
Sport organization
53
Sportorganisation
53
Public relations
51
Öffentlichkeitsarbeit
51
Advertising
46
Werbung
46
Relationship marketing
38
Beziehungsmarketing
37
Event marketing
31
more ...
less ...
Online availability
All
Undetermined
30
Free
1
Type of publication
All
Article
40
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
40
Aufsatz im Buch
2
Book section
2
Language
All
English
Italian
Author
All
Kapoor, Payal S.
2
Naraine, Michael L.
2
Aa, Eva P. van der
1
Abbasi, Amir Zaib
1
Abeza, Gashaw
1
Alpert, Frank
1
An, Soontae
1
Armstrong, Cole G.
1
Bakhsh, Jordan T.
1
Balaji, M. S.
1
Barnes, Liz
1
Bhattacharjee, Debashree Roy
1
Biscaia, Rui
1
Blazquez Cano, Marta
1
Boerman, Sophie C.
1
Brooks, Gillian
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Chen, Aihui
1
Chen, Chen-Yueh
1
Chou, Ya-Lun
1
Colliander, Jonas
1
Costa, Renato J. Lopes da
1
Crnjak-Karanović, Bilijana
1
Dees, Windy
1
Delia, Elizabeth B.
1
Dey, Shubhamoy
1
Dias, Álvaro Lopes
1
Dimitropoulos, Panagiotis
1
Ding Hooi Ting
1
Ditzio, Amber A.
1
Dosquet, Frédéric
1
Douvis, Ioannis
1
Dua, Sahil
1
Elez, Jelena
1
Erlandsson, Susanna
1
Fantapié Altobelli, Claudia
1
Gauld, Stephen
1
Gee, Sarah
1
Geurin, Andrea N.
1
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
3
International journal of advertising : the review of marketing communications
3
International journal of sport management and marketing : IJSMM
3
Journal of business research : JBR
3
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sports marketing & sponsorship
2
Journal of promotion management : innovations in planning and applied research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
Young consumers : insight and ideas for responsible marketers
2
Corporate communications : an international journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management decision
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of high technology management research
1
more ...
less ...
Source
All
ECONIS (ZBW)
40
Showing
1
-
10
of
40
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
Effectiveness of travel social media influencers : a case of eco-friendly hotels
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10013258973
Saved in:
4
Judging a book by its cover : investigating consumer responses towards social cue in social media influencer marketing
Hu, Xiaohan
;
Yao, Mike Z.
- In:
Journal of media business studies
19
(
2022
)
4
,
pp. 225-239
Persistent link: https://www.econbiz.de/10013459558
Saved in:
5
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
6
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
7
Influencer advertising : facilitating poor-fitting influencer posts
Hawkins, Matthew A.
;
Saleem, Fathima Z.
- In:
Management decision
62
(
2024
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10014465689
Saved in:
8
Online influencers : healthy food or fake news
Vasconcelos, Catarina
;
Costa, Renato J. Lopes da
;
Dias, …
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
Saved in:
9
Which decision-making stages matter more? : influencer's perceived credibility, sponsorship and moderating role of trust
Crnjak-Karanović, Bilijana
;
Milakovic, Ivana Kursan
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 649-668
Persistent link: https://www.econbiz.de/10014507514
Saved in:
10
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->