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~language:"eng"
~language:"lit"
~language:"spa"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Einführung"
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Brand
Consumer behaviour
61
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61
Brand management
35
Markenführung
35
Beziehungsmarketing
27
Relationship marketing
27
Brand image
26
Markenimage
26
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21
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21
Customer satisfaction
17
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17
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Loureiro, Sandra Maria Correia
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
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Fetscherin, Marc
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Khan, Imran
14
Ko, Eunju
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Sarkar, Juhi Gahlot
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De Chernatony, Leslie
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Guzman, Francisco
12
Rahman, Zillur
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Johnson, Lester W.
10
Merrilees, Bill
10
Paul, Justin
10
Roper, Stuart
10
Trinh, Giang
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Brodie, Roderick J.
9
Foroudi, Pantea
9
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9
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9
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8
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Chintagunta, Pradeep K.
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Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
2
Cogent business & management
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Italian journal of marketing : ITJM
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
14
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1
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10
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14
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1
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
2
Overview of the brand journey and opportunities for future studies
Loureiro, Sandra Maria Correia
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 179-206
Persistent link: https://www.econbiz.de/10014330928
Saved in:
3
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
4
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
5
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
7
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
8
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
9
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
10
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
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