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~language:"eng"
~language:"lit"
~language:"spa"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Interview"
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Phau, Ian
21
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19
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18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
14
Ko, Eunju
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13
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9
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Abratt, Russell
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Global Brand Conference <11., 2016, Bradford>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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The journal of brand management : an international journal
290
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283
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199
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
41
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
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Journal of marketing communications
37
Journal of the Academy of Marketing Science
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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International journal of hospitality management
33
Journal of international consumer marketing
32
Business horizons
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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The IUP journal of brand management : IJBRM
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Cogent business & management
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ECONIS (ZBW)
4,583
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71
Emotional attachment : a bridge between brand reputation and brand advocacy
Ahmadi, Arash
;
Ataei, Afsoon
- In:
Asia-Pacific journal of business administration
16
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014455575
Saved in:
72
Entry decisions for vertically differentiated markets with brand spillovers
Nire, Keita
;
Matsubayashi, Nobuo
- In:
European journal of operational research : EJOR
314
(
2024
)
2
,
pp. 565-578
Persistent link: https://www.econbiz.de/10014456883
Saved in:
73
Evaluating the millennial mothers' relationship building process with baby care brands across two emerging economies
Sahoo, Debajani
;
Mishrab, Aditya Shankar
;
Reddy, Hima …
- In:
Journal of Indian business research
16
(
2024
)
2
,
pp. 223-243
Persistent link: https://www.econbiz.de/10014540234
Saved in:
74
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
75
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
76
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
77
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
Saved in:
78
Fashion brands in the metaverse : achievements from a marketing perspective
SanMiguel, Patricia
;
Sádaba, Teresa
;
Sayeed, Narmin
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
3
,
pp. 320-340
Persistent link: https://www.econbiz.de/10015051278
Saved in:
79
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
80
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
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