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~language:"eng"
~language:"slk"
~person:"Grewal, Dhruv"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Commentary"
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Deutschland
Konsumentenverhalten
Consumer behaviour
60
Einzelhandel
41
Retail trade
41
Relationship marketing
25
Beziehungsmarketing
24
USA
18
United States
18
Preismanagement
14
Pricing strategy
14
Internet marketing
12
Online-Marketing
12
Dienstleistungsqualität
11
Service quality
11
Customer satisfaction
10
Kundenzufriedenheit
10
Ladengestaltung
10
Store design
10
Social Web
9
Social web
9
Einzelhandelspreis
8
Retail price
8
Artificial intelligence
7
Marketing management
7
Marketingmanagement
7
Meta-analysis
7
Retailing
7
Advertising effects
6
Meta-Analyse
6
Online retailing
6
Online-Handel
6
Preis
6
Price
6
Werbewirkung
6
Beschwerdemanagement
5
Complaint management
5
Emotion
5
Food retailing
5
Lebensmitteleinzelhandel
5
Low-cost strategy
5
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27
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2
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Article
57
Book / Working Paper
3
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Article in journal
Commentary
Aufsatz in Zeitschrift
60
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
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Aufsatzsammlung
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Grewal, Dhruv
Wagner, Joachim
133
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Fritsch, Michael
66
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Schnabel, Claus
62
Nayga, Rodolfo M.
61
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Zimmermann, Klaus F.
56
Paul, Justin
54
Ko, Eunju
51
Hollebeek, Linda D.
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Jirjahn, Uwe
47
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
44
Walsh, Gianfranco
43
Sharma, Piyush
42
Caliendo, Marco
41
Pfeifer, Christian
41
Bang, Nguyen
40
Bellmann, Lutz
40
Fitzenberger, Bernd
40
Michelsen, Claus
40
Riphahn, Regina T.
40
Das, Gopal
39
Kraft, Kornelius
39
Thaichon, Park
39
Wrohlich, Katharina
39
Kim, Seongseop
38
Rajagopal
38
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Published in...
All
Journal of retailing
13
Journal of the Academy of Marketing Science
9
Journal of marketing
7
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
4
Psychology & marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Review of marketing research
1
The journal of consumer marketing
1
The journal of product & brand management
1
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Source
All
ECONIS (ZBW)
60
Showing
1
-
10
of
60
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articles prioritized
date (newest first)
date (oldest first)
1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
3
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
4
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
5
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
6
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
7
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
Saved in:
8
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
9
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
10
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
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