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~language:"eng"
~language:"slv"
~person:"Balaji, M. S."
~person:"Das, Gopal"
~person:"Laroche, Michel"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
120
Beziehungsmarketing
38
Relationship marketing
38
Dienstleistungsqualität
28
Service quality
28
Customer satisfaction
26
Kundenzufriedenheit
26
Einzelhandel
22
Retail trade
22
Brand image
21
Markenimage
21
Brand management
19
Markenführung
19
Online retailing
19
Online-Handel
19
Globalisierung
17
Globalization
17
India
16
Indien
16
Cultural identity
14
Kulturelle Identität
14
Internet marketing
13
Online-Marketing
13
Viral marketing
13
Virales Marketing
13
Advertising effects
12
International marketing
12
Internationales Marketing
12
Werbewirkung
12
China
11
Welt
11
World
11
Emotion
10
Personality psychology
10
Persönlichkeitspsychologie
10
Confidence
9
Marketing management
9
Marketingmanagement
9
Vertrauen
9
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67
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2
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Article
119
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1
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Article in journal
Aufsatz in Zeitschrift
120
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Reprint
1
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Language
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English
Slovenian
Author
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Balaji, M. S.
Das, Gopal
Laroche, Michel
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Ko, Eunju
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Kim, Seongseop
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Bruwer, Johan
34
Dens, Nathalie
34
Eisend, Martin
34
Moschis, George P.
34
Wu, Luorong
34
Gierl, Heribert
33
Haws, Kelly L.
33
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Journal of business research : JBR
43
Journal of retailing and consumer services
12
Psychology & marketing
6
Journal of strategic marketing
5
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
European journal of marketing : EJM
2
Global business review
2
International journal of hospitality management
2
International journal of retail & distribution management
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing intelligence & planning
2
The journal of services marketing
2
The marketing review
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business and emerging markets : IJBEM
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
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ECONIS (ZBW)
120
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120
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1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
3
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
4
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
5
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
6
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
7
Customer-perceived value influence on luxury hotel purchase intention among potential customers
Jiang, Yangyang
;
Zhang, Xiya
;
Balaji, M. S.
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013552661
Saved in:
8
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
9
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
10
Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
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