//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"spa"
~person:"Moschis, George P."
~person:"Septianto, Felix"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
Konsumentenverhalten
93
Emotion
33
Advertising
28
Werbung
25
Werbewirkung
24
Brand management
14
Life course
14
Markenführung
14
Elderly people
13
Lebensverlauf
13
Ältere Menschen
13
Luxury goods
12
Luxusgüter
12
Ethics
10
Ethik
10
Internet marketing
10
Online-Marketing
10
USA
10
United States
10
Personality psychology
9
Persönlichkeitspsychologie
9
Social Web
9
Social web
9
Brand image
8
Markenimage
8
Satisfaction
8
Zufriedenheit
8
Construal level
7
Business ethics
6
Fundraising
6
Materialism
6
Materialismus
6
Pride
6
Sustainability
6
Unternehmensethik
6
Altruism
5
Altruismus
5
Beziehungsmarketing
5
more ...
less ...
Online availability
All
Undetermined
66
Free
5
Type of publication
All
Article
96
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
96
Aufsatz im Buch
1
Book section
1
Language
All
English
Spanish
Author
All
Moschis, George P.
Septianto, Felix
Han, Heesup
113
Mattila, Anna S.
99
Phau, Ian
81
Lusk, Jayson L.
76
Khare, Arpita
68
Pelsmacker, Patrick de
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
63
Grewal, Dhruv
61
Jang, Soocheong
60
Nayga, Rodolfo M.
60
Belk, Russell W.
57
Paul, Justin
55
Eisend, Martin
51
Ko, Eunju
51
Laroche, Michel
51
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Dens, Nathalie
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Romaniuk, Jenni
41
Bang, Nguyen
40
Das, Gopal
40
Thaichon, Park
40
Kim, Seongseop
39
Ko, Yong Jae
38
Rajagopal
38
Gierl, Heribert
37
Park, Jungkun
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Wong, IpKin Anthony
37
Burton, Scot
36
Hyun, Sunghyup Sean
36
Balaji, M. S.
35
Bijmolt, Tammo H. A.
34
more ...
less ...
Published in...
All
Journal of retailing and consumer services
18
Journal of business research : JBR
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Australasian marketing journal
2
International journal of consumer studies
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Australian journal of management
1
Business ethics, the environment & responsibility
1
Cogent business & management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research
1
International journal of retail & distribution management
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
96
Showing
1
-
10
of
96
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
5
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
6
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
7
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
8
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
9
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
10
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->