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~language:"eng"
~language:"spa"
~person:"Prashar, Sanjeev"
~subject:"India"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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India
Consumer behaviour
33
Konsumentenverhalten
33
Indien
13
Online retailing
10
Online-Handel
10
Customer satisfaction
9
Emotion
9
Kundenzufriedenheit
9
Advertising effects
5
Internet marketing
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Market segmentation
5
Marktsegmentierung
5
Online-Marketing
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Werbewirkung
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4
Brand image
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Brand management
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Prashar, Sanjeev
Gaiha, Raghav
131
Sen, Kunal
126
Duflo, Esther
108
Jha, Raghbendra
105
Banerjee, Abhijit V.
94
Ghosh, Saibal
93
Bhalotra, Sonia R.
89
Kamaiah, Bandi
80
Pande, Rohini
79
Singh, Nirvikar
77
Khare, Arpita
74
Patnaik, Ila
74
Prakash, Nishith
72
Gulati, Ashok
70
Azam, Mehtabul
65
Ray, Ranjan
65
Maitra, Pushkar
64
Bhaumik, Sumon Kumar
63
Imai, Katsushi S.
63
Reddy, Y. V.
62
Shah, Ajay
62
Goldar, Bishwanath
61
Goyal, Ashima
56
Deshpande, Ashwini
55
Mitra, Arup
55
Muralidharan, Karthik
55
Ravallion, Martin
55
Jain, Pramod Kumar
54
Rangarajan, Chakravarthi
54
Chakraborty, Lekha
53
Mohan, Rakesh
53
Tiwari, Aviral Kumar
53
Afridi, Farzana
51
Kumar, Santosh
51
Kumar, Anjani
50
Kumar, Sunil
50
Bhanumurthy, N. R.
49
Govinda Rao, Marapalli
49
Topalova, Petia
49
Ghani, Ejaz
48
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Asian Academy of Management journal : AAMJ
2
Decision
1
Human resource development international : HRDI
1
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of entrepreneurship and innovation management
1
International journal of law and management : IJLMA
1
International journal of services technology and management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
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Vision : the journal of business perspective
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ECONIS (ZBW)
13
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1
A perspective on the positioning of Indian business schools post COVID-19 pandemic
Rana, Sudhir
;
Anand, Arpan
;
Prashar, Sanjeev
;
Haque, …
- In:
International journal of emerging markets
17
(
2022
)
2
,
pp. 353-367
Persistent link: https://www.econbiz.de/10012886377
Saved in:
2
Exploring the influence of pre-training factors on training effectiveness-moderating role of trainees' reaction : a study in the public sector in India
Kodwani, Amitabh Deo
;
Prashar, Sanjeev
- In:
Human resource development international : HRDI
22
(
2019
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012203029
Saved in:
3
Perceived service quality and customer satisfaction : a missing link in Indian banking sector
Nambiar, Bindu K.
;
Ramanathan, Hareesh N.
;
Rana, Sudhir
; …
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10012161362
Saved in:
4
Segmenting Indian shoppers on mall attractiveness factors
Prashar, Sanjeev
;
Harvinder Singh
;
Parsad, Chandan
; …
- In:
International journal of services technology and management
25
(
2019
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012101551
Saved in:
5
Assessing the relationship between materialism and conspicuous consumption : validation in the indian context
Chacko, Pearly Saira
;
Prashar, Sanjeev
;
Ramanathan, …
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012056805
Saved in:
6
Women entrepreneurship in India : a review of barriers and motivational factors
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
International journal of entrepreneurship and …
22
(
2018
)
3
,
pp. 206-219
Persistent link: https://www.econbiz.de/10011912207
Saved in:
7
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
8
Clustering shoppers' by mall experience for emerging Indian city
Prashar, Sanjeev
;
Gupta, Sumeet
;
Singh, Harvinderv
; …
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
2
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011665475
Saved in:
9
Application of neural networks technique in predicting impulse buying among shoppers in India
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Decision
42
(
2015
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10011530812
Saved in:
10
Factors defining store atmospherics in convenience stores : an analytical study of Delhi malls in India
Prashar, Sanjeev
;
Verma, Pranay
;
Parsad, Chandan
; …
- In:
Journal of Asian finance, economics and business : JAFEB
2
(
2015
)
3
,
pp. 5-15
Persistent link: https://www.econbiz.de/10011688472
Saved in:
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