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~language:"eng"
~language:"ukr"
~language:"zho"
~person:"Gierl, Heribert"
~person:"Grewal, Dhruv"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
93
Einzelhandel
42
Retail trade
42
Relationship marketing
27
Beziehungsmarketing
26
Advertising effects
24
Werbewirkung
24
Advertising
22
USA
21
United States
21
Preismanagement
19
Pricing strategy
19
Werbung
19
Internet marketing
15
Online-Marketing
15
Dienstleistungsqualität
12
Service quality
12
Customer satisfaction
11
Kundenzufriedenheit
11
Marketing management
11
Marketingmanagement
11
Brand management
10
Ladengestaltung
10
Markenführung
10
Store design
10
Theorie
10
Theory
10
Brand image
9
Emotion
9
Markenimage
9
Retailing
9
Social Web
9
Social web
9
Einzelhandelspreis
8
Preis
8
Price
8
Retail price
8
Artificial intelligence
7
Meta-analysis
7
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Online availability
All
Undetermined
35
Free
2
Type of publication
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Article
90
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
93
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
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Language
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English
Ukrainian
Chinese
German
37
Author
All
Gierl, Heribert
Grewal, Dhruv
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dens, Nathalie
34
Eisend, Martin
34
Moschis, George P.
34
Balaji, M. S.
33
Haws, Kelly L.
33
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Published in...
All
Journal of retailing
13
Marketing : ZFP ; journal of research and management
11
Journal of the Academy of Marketing Science
9
Journal of business research : JBR
8
Journal of marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Psychology & marketing
5
MSI reports : working paper series
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Marketing : journal of research and management
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
1
Yearbook of marketing and consumer research
1
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Source
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ECONIS (ZBW)
93
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81
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
82
Special issue: Enhancing the retail customer experience
Grewal, Dhruv
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003835788
Saved in:
83
Scarcity effects on sales volume in retail
Gierl, Heribert
;
Plantsch, Michael
;
Schweidler, Janine
- In:
The international review of retail, distribution and …
18
(
2008
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10003733231
Saved in:
84
Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10003507869
Saved in:
85
The effects of a value-oriented advertising strategy on brand attitude
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Der Markt : international journal of marketing
46
(
2007
)
4
,
pp. 148-156
Persistent link: https://www.econbiz.de/10003655103
Saved in:
86
Effects of price partitioning on product evaluation
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003585090
Saved in:
87
The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees
Estelami, Hooman
;
Grewal, Dhruv
;
Roggeveen, Anne L.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 208-219
Persistent link: https://www.econbiz.de/10003507872
Saved in:
88
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Marketing : journal of research and management
2
(
2006
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10003320809
Saved in:
89
Do satisfied customers buy more? : Report No. 05-114
Seiders, Kathleen
;
Voss, Glenn B.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 85-106
Persistent link: https://www.econbiz.de/10003201755
Saved in:
90
The effect of retailer reputation and response on postpurchase consumer reactions to price-matching guarantee ; Report No. 04-113
Estelami, Hooman
;
Grewal, Dhruv
;
Roggeveen, Anne L.
- In:
MSI reports : working paper series
(
2004
)
3
,
pp. 27-47
Persistent link: https://www.econbiz.de/10002566800
Saved in:
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