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~language:"eng"
~person:"Butt, Muhammad Mohsin"
~person:"Kowalczyk, Christine M."
~person:"Puntoni, Stefano"
~subject:"Advertising effects"
~subject:"Ethnic group"
~type:"article"
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Search: subject_exact:"Zielgruppe"
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Advertising effects
Ethnic group
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8
Zielgruppe
8
Advertising
7
Werbung
7
Werbewirkung
6
Consumer behaviour
4
Ethnische Gruppe
4
Jugendliche
4
Konsumentenverhalten
4
Youth
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Children
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Cultural identity
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Advertising regulation
1
Body weight
1
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1
Consumer socialization
1
Homosexuality
1
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1
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1
Malaysia
1
Media usage
1
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Meinung
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Minderheit
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1
Mütter
1
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Personality psychology
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Persönlichkeitspsychologie
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Product Placement
1
Product placement
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Psychology of advertising
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Butt, Muhammad Mohsin
Kowalczyk, Christine M.
Puntoni, Stefano
Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Rozendaal, Esther
6
Pelsmacker, Patrick de
5
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Zhang, Jianqiang
4
An, Soontae
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Dens, Nathalie
3
Kulczynski, Alicia
3
Nicolini, Valentina
3
Russell, Cristel Antonia
3
Stafford, Marla Royne
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Zhong, Weijun
3
Acquisti, Alessandro
2
Appiah, Osei
2
Auty, Susan
2
Baxter, Stacey M.
2
Blodgett, Jeffrey G.
2
Castonguay, Jessica
2
Coffey, Amy Jo
2
Cui, Charles Chi
2
De Run, Ernest Cyril
2
Esch, Franz-Rudolf
2
Evans, Nathaniel J.
2
Försch, Steffen
2
Ghose, Anindya
2
Haan, Evert de
2
Hoy, Mariea Grubbs
2
Ilicic, Jasmina
2
Licsandru, Tana Cristina
2
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Journal of advertising : official publication of the American Academy of Advertising
2
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Health marketing quarterly
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
2
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
3
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
4
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
5
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
6
Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Butt, Muhammad Mohsin
;
Ruh, Ernest Cyril de
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10009156398
Saved in:
7
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
8
Ethnic advertising : adolescents' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008667652
Saved in:
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