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~language:"eng"
~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~person:"Reijmersdal, Eva A. van"
~subject:"Advertising effects"
~subject:"Ethnic group"
~type:"article"
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Search: subject_exact:"Zielgruppe"
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Advertising effects
Ethnic group
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11
Zielgruppe
11
Advertising
9
Werbewirkung
9
Werbung
9
Children
5
Kinder
5
Ethnische Gruppe
4
Jugendliche
4
Youth
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Butt, Muhammad Mohsin
Puntoni, Stefano
Reijmersdal, Eva A. van
Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Rozendaal, Esther
6
Pelsmacker, Patrick de
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Zhang, Jianqiang
4
An, Soontae
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Dens, Nathalie
3
Kulczynski, Alicia
3
Nicolini, Valentina
3
Russell, Cristel Antonia
3
Stafford, Marla Royne
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Zhong, Weijun
3
Acquisti, Alessandro
2
Appiah, Osei
2
Auty, Susan
2
Baxter, Stacey M.
2
Blodgett, Jeffrey G.
2
Castonguay, Jessica
2
Coffey, Amy Jo
2
Cui, Charles Chi
2
De Run, Ernest Cyril
2
Esch, Franz-Rudolf
2
Evans, Nathaniel J.
2
Försch, Steffen
2
Ghose, Anindya
2
Haan, Evert de
2
Hoy, Mariea Grubbs
2
Ilicic, Jasmina
2
Kowalczyk, Christine M.
2
Licsandru, Tana Cristina
2
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Young consumers : insight and ideas for responsible marketers
2
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
11
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
3
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
4
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
5
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
6
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
7
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
8
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
9
Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Butt, Muhammad Mohsin
;
Ruh, Ernest Cyril de
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10009156398
Saved in:
10
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
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