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~language:"eng"
~person:"Deng, Xun"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
62
Emotion
32
Advertising
27
Werbung
24
Advertising effects
22
Werbewirkung
22
Brand management
15
Markenführung
15
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12
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10
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9
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Article
62
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Article in journal
Aufsatz in Zeitschrift
62
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English
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Deng, Xun
Septianto, Felix
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Ko, Eunju
50
Hollebeek, Linda D.
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dens, Nathalie
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
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Journal of retailing and consumer services
17
Journal of business research : JBR
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Journal of advertising
3
Journal of business ethics : JBE
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service research
1
Marketing intelligence & planning
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ECONIS (ZBW)
62
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1
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10
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62
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
5
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
6
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
7
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
8
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
9
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
10
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
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