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~language:"eng"
~person:"Gupta, Suraksha"
~person:"Vitell, Scott J."
~person:"Zarantonello, Lia"
~subject:"Emerging economies"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Emerging economies
Markenartikel
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
37
Markenführung
37
Brand image
21
Markenimage
21
Ethics
19
Brand
18
Ethik
18
Beziehungsmarketing
16
Relationship marketing
16
Business ethics
12
Unternehmensethik
12
Innovation
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Marketing management
10
Marketingmanagement
10
Corporate reputation
7
Firmenimage
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Gupta, Suraksha
Vitell, Scott J.
Zarantonello, Lia
Farooq, Omar
45
Aizenman, Joshua
38
Khan, Zaheer
36
Kutan, Ali Mustafa
31
Luo, Yadong
28
Buckley, Peter J.
25
Xuan Vinh Vo
25
Gupta, Rangan
24
Kumar, Vikas
24
Meyer, Klaus
24
Peng, Mike W.
21
Phau, Ian
21
Wu, Jie
21
Amankwah-Amoah, Joseph
20
Pereira, Vijay
19
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Paul, Justin
18
Dawes, John
17
Demirbag, Mehmet
17
Fetscherin, Marc
17
Kafouros, Mario
17
Li, Jiatao
17
Melewar, T. C.
17
Mendonça, Helder Ferreira de
17
Wu, Ji
17
Zhou, Kevin Zheng
17
Agnihotri, Arpita
16
Bruton, Garry D.
16
Duc Hong Vo
16
Goyal, Ashima
16
Kumar, V.
16
Tarba, Shlomo Yedidia
16
Adomako, Samuel
15
Alon, Ilan
15
Bang, Nguyen
15
Diamantopoulos, Adamantios
15
Fan, Di
15
Khan, Imran
15
Rao-Nicholson, Rekha
15
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Journal of business research : JBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of brand management : an international journal
3
Qualitative market research : an international journal
2
EuroMed journal of business
1
International business review : the official journal of the European International Business Academy
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of advertising research
1
Journal of marketing
1
Marketing intelligence & planning
1
The journal of product & brand management
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ECONIS (ZBW)
23
Showing
1
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10
of
23
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date (oldest first)
1
The effect of home country characteristics on the internationalization of EMNEs : the moderating role of knowledge stock
Foroudi, Pantea
;
Gupta, Suraksha
;
Patel, Parth
; …
- In:
International business review : the official journal of …
32
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014282884
Saved in:
2
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
3
A broader view on brands’ growth and decline
Formisano, Marcello
;
Pauwels, Koen
;
Zarantonello, Lia
- In:
International journal of market research
62
(
2020
)
2
,
pp. 127-138
Persistent link: https://www.econbiz.de/10012214127
Saved in:
4
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
5
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
6
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
7
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
8
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
9
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
10
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
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