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~language:"eng"
~person:"Harmeling, Colleen M."
~person:"Klaus, Philipp"
~person:"Krafft, Manfred"
~person:"Lee, Ju-Yeon"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
59
Relationship marketing
59
Consumer behaviour
29
Konsumentenverhalten
29
Customer satisfaction
14
Kundenzufriedenheit
14
Customer experience
13
Dienstleistungsqualität
13
Service quality
13
Firm performance
10
Unternehmenserfolg
10
Customer integration
8
Kundenintegration
8
Customer value
6
Einzelhandel
6
Internet marketing
6
Kundenwert
6
Lieferantenmanagement
6
Online-Marketing
6
Retail trade
6
Supplier relationship management
6
Kundenmanagement
5
Marketing management
5
Marketingmanagement
5
Viral marketing
5
Virales Marketing
5
B-to-B-Marketing
4
Business-to-business marketing
4
Customer relationship management
4
USA
4
United States
4
customer experience
4
Artificial intelligence
3
Brand image
3
Customer experience management
3
E-commerce
3
Electronic Commerce
3
Kundenbindungsprogramm
3
Künstliche Intelligenz
3
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3
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36
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1
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Article
51
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8
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45
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45
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7
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7
Collection of articles of several authors
4
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4
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3
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2
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German
24
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Harmeling, Colleen M.
Klaus, Philipp
Krafft, Manfred
Lee, Ju-Yeon
Kumar, V.
77
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Homburg, Christian
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Prentice, Catherine
31
Mittal, Vikas
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Sheth, Jagdish N.
29
Grewal, Dhruv
27
Neslin, Scott A.
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Quach, Sara
26
Agnihotri, Raj
25
Vrontis, Demetris
25
Heinonen, Kristina
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Rather, Raouf Ahmad
24
Ruyter, Ko de
24
Bang, Nguyen
23
Lemon, Katherine N.
23
Reinartz, Werner J.
23
Gustafsson, Anders
22
Brodie, Roderick J.
21
Sesé, F. Javier
21
So, Kevin Kam Fung
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Conduit, Jodie
20
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Journal of the Academy of Marketing Science
8
Journal of retailing and consumer services
6
The journal of services marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Customer engagement marketing
2
International journal of market research
2
Advances in banking technology and management : impacts of ICT and CRM
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Edward Elgar E-Book Archive
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
1
Handbook of research on customer equity in marketing
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of retailing
1
Journal of service management
1
Journal of service research
1
Journal of service research : JSR
1
Managing consumer services : factory or theater?
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research handbooks in business and management
1
Schmalenbach business review : sbr
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
1
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ECONIS (ZBW)
59
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1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
The effect of customer asset strategies on acquisition performance in business-to-government markets
Yan, Shuai
;
Lee, Ju-Yeon
;
Josephson, Brett W.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 789-814
Persistent link: https://www.econbiz.de/10015047963
Saved in:
3
Where is customer experience (CX) research heading? : a personal commentary
Klaus, Philipp
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 700-705
Persistent link: https://www.econbiz.de/10014314392
Saved in:
4
There is a secret to success : Linking customer experience management practices to profitability
Wetzels, Ruud W. H.
;
Klaus, Philipp
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303332
Saved in:
5
Quantifying the influence of customer experience on consumer share-of-category
Klaus, Philipp
;
Kuppelwieser, Volker
;
Heinonen, Kristina
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303364
Saved in:
6
A glimpse of the future retail customer experience : guidelines for research and practice : editorial
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-3
Persistent link: https://www.econbiz.de/10014303398
Saved in:
7
What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Klaus, Philipp
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
Saved in:
8
Editorial: the "nip and tuck" service framework : bright and dark side of beautification/modification services
Tsiotsou, Rodoula H.
;
Klaus, Philipp
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012798375
Saved in:
9
The interplaying factors of the robotic tourism experience : the customer journey's touchpoints, context, and qualities
Manthiou, Aikaterini
;
Klaus, Philipp
- In:
Technological forecasting & social change : an …
177
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013345867
Saved in:
10
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
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