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~language:"eng"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~person:"Lee, Ju-Yeon"
~person:"Svensson, Göran"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
65
Relationship marketing
65
Lieferantenmanagement
28
Supplier relationship management
28
Customer satisfaction
21
Kundenzufriedenheit
21
Confidence
16
Vertrauen
16
B-to-B-Marketing
14
Business-to-business marketing
14
Consumer behaviour
12
Konsumentenverhalten
12
commitment
9
satisfaction
9
Arbeitszufriedenheit
8
Customer integration
8
Firm performance
8
Job satisfaction
8
Unternehmenserfolg
8
trust
8
Kundenintegration
7
relationship marketing
7
Selling
6
Verkauf
6
coordination
6
Kundenmanagement
5
Norway
5
Norwegen
5
Satisfaction
5
South Africa
5
Südafrika
5
Trust
5
continuity
5
cooperation
5
Commitment
4
Customer relationship management
4
Customer value
4
Dienstleistungsqualität
4
Economic satisfaction
4
KMU
4
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38
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Article
57
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8
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52
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52
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6
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6
Collection of articles of several authors
4
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4
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2
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2
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English
German
24
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Harmeling, Colleen M.
Krafft, Manfred
Lee, Ju-Yeon
Svensson, Göran
Kumar, V.
77
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Homburg, Christian
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Prentice, Catherine
31
Mittal, Vikas
30
Loureiro, Sandra Maria Correia
29
Sheth, Jagdish N.
29
Grewal, Dhruv
27
Neslin, Scott A.
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Quach, Sara
26
Agnihotri, Raj
25
Vrontis, Demetris
25
Heinonen, Kristina
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Rather, Raouf Ahmad
24
Ruyter, Ko de
24
Bang, Nguyen
23
Lemon, Katherine N.
23
Reinartz, Werner J.
23
Gustafsson, Anders
22
Brodie, Roderick J.
21
Sesé, F. Javier
21
So, Kevin Kam Fung
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Conduit, Jodie
20
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Journal of the Academy of Marketing Science
8
The journal of business & industrial marketing
5
International journal of procurement management
4
Journal of business-to-business marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of business excellence
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Customer engagement marketing
2
International journal of business excellence : IJBEX
2
Marketing intelligence & planning
2
Advances in banking technology and management : impacts of ICT and CRM
1
African journal of economic and management studies : AJEMS
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Edward Elgar E-Book Archive
1
European business review
1
Faculty & research / Insead : working paper series
1
Handbook of research on customer equity in marketing
1
International journal of business governance and ethics : IJBGE
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics economics and globalisation
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of contemporary marketing science
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of service research : JSR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research handbooks in business and management
1
Schmalenbach business review : sbr
1
South African journal of economic and management sciences
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
1
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ECONIS (ZBW)
65
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
4
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
5
The effect of customer asset strategies on acquisition performance in business-to-government markets
Yan, Shuai
;
Lee, Ju-Yeon
;
Josephson, Brett W.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 789-814
Persistent link: https://www.econbiz.de/10015047963
Saved in:
6
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
7
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
8
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
9
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
10
Balancing reactions and actions between service receivers and service providers to resolve service failures
Magaña Carrillo, Irma
;
Svensson, Göran
;
Otero-Neira, …
- In:
International journal of business excellence : IJBEX
26
(
2022
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10013198109
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