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~language:"eng"
~person:"Homburg, Christian"
~person:"Kumar, V."
~person:"Schmitz, Christian"
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Search: subject:"Business-to-business marketing"
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Business-to-business marketing
30
B-to-B-Marketing
29
Beziehungsmarketing
12
Relationship marketing
12
Salespeople
12
Verkaufspersonal
12
Lieferantenmanagement
11
Supplier relationship management
11
Selling
9
Verkauf
9
business-to-business marketing
8
Marketing management
6
Marketingmanagement
6
Customer value
5
Kundenwert
5
Brand management
3
Business-to-Business-Marketing
3
Consumer behaviour
3
Firm performance
3
Konsumentenverhalten
3
Markenführung
3
Unternehmenserfolg
3
sales management
3
Arbeitszufriedenheit
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Brand image
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Bundling strategy
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Confidence
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Distribution channel
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Economics of information
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Erfolgsfaktor
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Germany
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Informationsökonomik
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Innovation
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Innovation management
2
Innovationsmanagement
2
Job satisfaction
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Leistungsbündel
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Markenimage
2
Performance measurement
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Homburg, Christian
Kumar, V.
Schmitz, Christian
Johnston, Wesley J.
28
Naudé, Peter
25
Kleinaltenkamp, Michael
22
Svensson, Göran
21
Henneberg, Stephan
19
Lindgreen, Adam
19
Brennan, Ross
18
Sharma, Arun
18
Kowalkowski, Christian
17
Ulaga, Wolfgang
16
Grewal, Rajdeep
15
Hinterhuber, Andreas
15
Lilien, Gary L.
15
Keränen, Joona
14
Cova, Bernard
13
Geiger, Ingmar
13
Di Benedetto, C. Anthony
12
Sridhar, Shrihari
12
Terho, Harri
12
Woodside, Arch G.
12
Zolkiewski, Judy
12
Agnihotri, Raj
11
Ellis, Nick
11
Rangarajan, Deva
11
Ahearne, Michael
10
Corsaro, Daniela
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Rod, Michel
10
Snehota, Ivan
10
Ulkuniemi, Pauliina
10
Backhaus, Klaus
9
Christodoulides, George
9
Eggert, Andreas
9
Ehret, Michael
9
Hutt, Michael D.
9
Jacob, Frank
9
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Journal of marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Journal of business-to-business marketing
1
Journal of marketing research
1
Journal of personal selling & sales management : JPSSM
1
Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
31
USB Cologne (EcoSocSci)
2
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33
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
3
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
4
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
5
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
6
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
7
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
8
Managing ad hoc sales encounters in B2B markets
Schmitz, Christian
;
Lee, You-Cheong
;
Isenberg, Lukas
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 33-47
Persistent link: https://www.econbiz.de/10013494010
Saved in:
9
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
10
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
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