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~language:"eng"
~person:"Rajagopal"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Konsumentenverhalten
Markenartikel
Consumer behaviour
98
Mexico
39
Mexiko
39
Emotion
37
Brand management
30
Markenführung
30
Advertising
26
Advertising effects
23
Werbewirkung
23
Werbung
23
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19
Markenimage
19
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Ethik
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Personality psychology
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Tourism industry
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Rajagopal
Septianto, Felix
Han, Heesup
115
Mattila, Anna S.
98
Phau, Ian
76
Lusk, Jayson L.
75
Khare, Arpita
70
Dwivedi, Yogesh Kumar
64
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
61
Grewal, Dhruv
60
Jang, Soocheong
58
Belk, Russell W.
56
Paul, Justin
55
Ko, Eunju
52
Hollebeek, Linda D.
49
Laroche, Michel
49
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
46
Kim, Jungkeun
45
Diamantopoulos, Adamantios
43
Sharma, Piyush
43
Bang, Nguyen
41
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Ko, Yong Jae
38
Melewar, T. C.
38
Vrontis, Demetris
38
Park, Jungkun
37
Eisend, Martin
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Dens, Nathalie
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Rahman, Zillur
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dennis, Charles
34
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Journal of retailing and consumer services
17
Journal of business research : JBR
11
International journal of business innovation and research
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
International journal of business excellence
5
International journal of business competition and growth : IJBCG
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Journal of business ethics : JBE
3
Psychology & marketing
3
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of transnational management : the official journal of the International Management Development Association
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
Global business & economics review
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
100
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
5
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
6
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
7
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
8
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
9
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
10
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
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