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~language:"eng"
~person:"Septianto, Felix"
~subject:"Altruismus"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Altruismus
Konsumentenverhalten
Markenartikel
Consumer behaviour
60
Emotion
32
Advertising
26
Werbung
23
Advertising effects
22
Werbewirkung
22
Brand management
15
Markenführung
15
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Article
64
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Article in journal
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64
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English
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Septianto, Felix
Han, Heesup
116
Mattila, Anna S.
99
Lusk, Jayson L.
78
Phau, Ian
78
Khare, Arpita
70
Dwivedi, Yogesh Kumar
64
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Grewal, Dhruv
60
Jang, Soocheong
58
Belk, Russell W.
56
Paul, Justin
56
Ko, Eunju
52
Hollebeek, Linda D.
49
Laroche, Michel
49
Bagozzi, Richard P.
48
Pelsmacker, Patrick de
46
Kim, Jungkeun
45
Diamantopoulos, Adamantios
43
Sharma, Piyush
43
Bang, Nguyen
41
Thaichon, Park
41
Das, Gopal
40
Rajagopal
39
Kim, Seongseop
38
Ko, Yong Jae
38
Melewar, T. C.
38
Vrontis, Demetris
38
Park, Jungkun
37
Eisend, Martin
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Dens, Nathalie
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Rahman, Zillur
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dennis, Charles
34
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Journal of retailing and consumer services
18
Journal of business research : JBR
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing
3
Journal of business ethics : JBE
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
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ECONIS (ZBW)
64
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1
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10
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64
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
5
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
6
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
7
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
8
The effects of organizational positioning and donation recognition on charitable giving : insights from moral foundations theory
Paramita, Widya
;
Septianto, Felix
;
Escadas, Marco
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1093-1111
Persistent link: https://www.econbiz.de/10014285968
Saved in:
9
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
10
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
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