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~language:"eng"
~person:"Septianto, Felix"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Satisfaction"
~subject:"Unternehmensethik"
~type_genre:"Article in journal"
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Experiment
Konsumentenverhalten
Satisfaction
Unternehmensethik
Consumer behaviour
59
Emotion
32
Advertising
25
Werbung
22
Advertising effects
21
Werbewirkung
21
Brand management
14
Markenführung
14
Luxury goods
12
Luxusgüter
12
Ethics
10
Ethik
10
Personality psychology
9
Persönlichkeitspsychologie
9
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8
Markenimage
8
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8
Social web
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7
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7
Online-Marketing
7
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Article
60
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Article in journal
Aufsatz in Zeitschrift
60
Language
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English
Author
All
Septianto, Felix
Güth, Werner
145
Han, Heesup
125
Lusk, Jayson L.
113
List, John A.
110
Mattila, Anna S.
101
Sutter, Matthias
89
Charness, Gary
83
Nayga, Rodolfo M.
83
Phau, Ian
76
Khare, Arpita
69
Noussair, Charles
69
Cason, Timothy N.
68
Dwivedi, Yogesh Kumar
66
Villeval, Marie-Claire
66
Harrison, Glenn W.
65
Deck, Cary A.
64
Loureiro, Sandra Maria Correia
63
Eckel, Catherine C.
62
Grewal, Dhruv
60
Genîzî, Ûrî
59
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Bagozzi, Richard P.
53
Shogren, Jason F.
51
Ko, Eunju
50
Holt, Charles A.
49
Houser, Daniel
49
Huck, Steffen
49
Laroche, Michel
48
Normann, Hans-Theo
48
Plott, Charles
48
Duffy, John
47
Fehr, Ernst
47
Messer, Kent D.
47
Pelsmacker, Patrick de
47
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Martinsson, Peter
46
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All
Journal of retailing and consumer services
17
Journal of business research : JBR
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
Australasian marketing journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
60
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1
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10
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60
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
5
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
6
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
7
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
8
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
9
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
10
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
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