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~language:"eng"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Celebrity-Werbung"
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Markenführung
Werbung
Celebrity endorsement
757
Celebrity-Werbung
757
Advertising effects
428
Werbewirkung
428
Consumer behaviour
294
Konsumentenverhalten
294
Brand image
214
Markenimage
214
Brand management
196
Advertising
114
Social Web
91
Social web
91
Athletes
88
Sportler
88
Brand
65
Markenartikel
63
Credibility
62
Glaubwürdigkeit
61
Internet marketing
58
Online-Marketing
58
celebrity endorsement
58
USA
57
United States
56
Indien
51
India
50
Sportmarketing
39
Sports marketing
39
Beziehungsmarketing
34
Relationship marketing
34
celebrity
27
China
25
Reputation
23
Marketing management
22
Marketingmanagement
22
advertising
22
Celebrity
20
Personality psychology
19
Persönlichkeitspsychologie
19
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Erfgen, Carsten
6
Schimmelpfennig, Christian
5
Sattler, Henrik
4
Arora, Nilesh
3
Banerjee, Neelotpaul
3
Baxter, Stacey M.
3
Chan, Kara
3
Fan, Fei
3
Foroudi, Pantea
3
Garthwaite, Craig L.
3
Hussain, Shahzeb
3
Ilicic, Jasmina
3
Melewar, T. C.
3
Mills, Scott
3
Parsad, Chandan
3
Patterson, Anthony
3
Prashar, Sanjeev
3
Quinn, Lee
3
Roy, Subhadip
3
Singh, Ramendra Pratap
3
Wood, Natalie T.
3
Abirami, U.
2
Ambroise, Laure
2
Bauer, Brittney C.
2
Bettman, James R.
2
Burkhalter, Janée N.
2
Camilleri, Mark Anthony
2
Castillo, Ernesto del
2
Centeno, Edgar
2
Davies, Fiona
2
Dennis, Charles
2
Dwivedi, Abhishek
2
Escalas, Jennifer Edson
2
Gergaud, Olivier
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Johnson, Clark D.
2
Johnson, Johney
2
Johnson, Lester W.
2
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
National Bureau of Economic Research
1
University of Chicago / Law School
1
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Journal of business research : JBR
15
Journal of promotion management : JPM
9
The journal of brand management : an international journal
9
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
The journal of product & brand management
7
Psychology & marketing
6
Journal of global marketing
5
Journal of marketing management : MM
5
Celebrity, convergence and transformation
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sports marketing & sponsorship
4
Journal of advertising research
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Global business review
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Vision : the journal of business perspective
3
European journal of marketing
2
European journal of marketing : EJM
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of hospitality management
2
International journal of market research
2
International journal of sport management and marketing : IJSMM
2
International review on public and non-profit marketing
2
Inventi impact: retailing & consumer services
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Pakistan journal of commerce and social sciences
2
South Asian journal of management : SAJM
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Advances in management & applied economics
1
Advancing insights on brand management
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ECONIS (ZBW)
280
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21
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Flores-Zamora, Javier
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 408-429
Persistent link: https://www.econbiz.de/10014234112
Saved in:
22
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
23
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
24
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
25
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
26
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
27
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
28
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
29
Actors who play outlaws can be good for endorsing products : the unexpected power of negative character endorsers
Jeffrey, Jennifer
;
Thomson, Matthew
;
Johnson, Allison R.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10014283805
Saved in:
30
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
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