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~language:"eng"
~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammelwerk"
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Online-Handel
Consumer behaviour
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Emotional, sensory, and social dimensions of consumer buying behavior
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in electronic marketing
3
Contemporary research in e-branding
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Retailing in emerging markets : a policy and strategy perspective
3
The Routledge companion to digital consumption
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brick & mortar shopping in the 21st century
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Contemporary issues in digital marketing
2
Contemporary research in e-marketing ; 1
2
E-adoption and socio-economic impacts : emerging infrastructural effects
2
E-business management : integration of Web technologies with business models
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Handbook of research on digital transformation management and tools
2
Handbook of strategic e-business management
2
Impact of e-commerce on consumers and small firms
2
Innovative technologies for information resources management
2
Marketing in a digital world
2
Marketing in the new global order : challenges and opportunities
2
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
2
New perspectives on critical marketing and consumer society
2
Omnichannel approach to co-creating customer experiences through metaverse platforms
2
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
2
Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
2
Psychological and behavioral examinations in cyber security
2
Strategic information systems ; Vol. 3
2
Strategies and tools for managing connected consumers
2
Sustainable marketing, branding, and reputation management : strategies for a greener future
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
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ECONIS (ZBW)
241
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61
Institutional change : a renewed perspective on grocery stores operation in Mauritius
Bindah, Eric V.
;
Radegonde, Bryan
- In:
Legal-economic institutions, entrepreneurship, and …
,
(pp. 223-248)
.
2021
Persistent link: https://www.econbiz.de/10012888025
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62
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
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63
Co-creating e-commerce last-mile logistics with consumers : a conceptual framework and future research agenda
Wang, Xueqin
;
Yuen, Kum Fai
;
Wong, Yiik Diew
;
Li, Kevin …
- In:
Key challenges and opportunities for quality, …
,
(pp. 177-202)
.
2021
Persistent link: https://www.econbiz.de/10012506170
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64
How does omnichannel transform consumer behavior?
Gök, Özge Adan
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 27-42)
.
2021
Persistent link: https://www.econbiz.de/10012492052
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65
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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66
Digital consumer behavior in an omni-channel world
Yuruk-Kayapinar, Pinar
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 55-73)
.
2021
Persistent link: https://www.econbiz.de/10012492200
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67
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
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68
Generational differences in omnichannel experience : rising new segment: Gen Z
Baykal, Bilge
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 117-132)
.
2021
Persistent link: https://www.econbiz.de/10012492363
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69
Integrating different channels : showrooming and webrooming : evolution of online channels
Türk, Elif
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 197-210)
.
2021
Persistent link: https://www.econbiz.de/10012492389
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70
Managing online touchpoints for a consistent customer experience : cases from fashion retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
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