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~language:"eng"
~subject:"Social marketing"
~type_genre:"Aufsatz im Buch"
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Social marketing
Nachhaltige Entwicklung
1,193
Sustainable development
1,193
Theory
1,121
Theorie
1,120
USA
648
United States
647
Welt
517
World
517
Corporate Social Responsibility
441
Corporate social responsibility
441
Economics department
375
Institutional economics
375
Institutionenökonomik
375
Wirtschaftshochschule
375
Business network
326
Unternehmensnetzwerk
326
Entrepreneurship
322
Entrepreneurship approach
320
Innovation
317
KMU
312
SME
312
Sustainability
306
Business start-up
301
Unternehmensgründung
301
Strategic management
292
Strategisches Management
292
Economists
290
Ökonomen
290
Business ethics
287
Unternehmensethik
287
Nachhaltigkeit
284
Economic ethics
266
Wirtschaftsethik
266
Economics
238
Wirtschaftswissenschaft
234
Business cycle
227
Konjunktur
227
China
226
Firm performance
222
Unternehmenserfolg
222
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Undetermined
7
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Article
19
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Aufsatz im Buch
Article in journal
115
Aufsatz in Zeitschrift
115
Graue Literatur
52
Non-commercial literature
52
Arbeitspapier
44
Working Paper
44
Book section
19
Aufsatzsammlung
9
Collection of articles of several authors
8
Sammelwerk
8
Hochschulschrift
5
Collection of articles written by one author
3
Sammlung
3
Case study
2
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2
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2
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1
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1
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1
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1
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1
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German
1
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Beachcroft-Shaw, Harry
3
Ellis, Debbie
3
Bagozzi, Richard P.
1
Bianchi, Enrique
1
Blumenthal-Barby, Jennifer
1
Brechbühler Pešková, Marie
1
Case, Peter
1
Cruz Morato, Marco Antonio
1
Eagle, Lynne C.
1
Field, Michael
1
Fischer, Arnout R. H.
1
French, Jeff
1
Galan-Ladero, M. Mercedes
1
Gingerich, Jonathan
1
Harder, Deane
1
James, Simon R.
1
Jonge, Janneke de
1
Kaplan, Julika
1
Kotler, Philip
1
Lanero Carrizo, Ana
1
Lefebvre, R. Craig
1
Low, David R.
1
Michaels, Eugene
1
Muratovski, Gjoko
1
Peattie, Kenneth J.
1
Peattie, Sue
1
Powell, Melanie
1
Reibstein, David J.
1
Rodriguez-Sanchez, Carla
1
Sanchez, Carolina
1
Schmid, Sabrina
1
Shipchandler, Zainab
1
Trijp, Hans van
1
Tunna, Joanne
1
Vazquez Burguete, Jose Luis
1
Wind, Yoram
1
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Published in...
All
Collective creativity for responsible and sustainable business practice
2
Continuing to broaden the marketing concept : making the world a better place
2
Nudging health : health law and behavioral economics
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
The SAGE handbook of social marketing
2
Business and sustainability : concepts, strategies and changes
1
Contemporary issues in social marketing
1
Encouraging sustainable behavior : psychology and the environment
1
Handbook of behavioural economics and smart decision-making : rational decision-making within the bounds of reason
1
Macro-social marketing insights : systems thinking for wicked problems
1
Nachhaltige Unternehmensführung : Herausforderungen und Beispiele aus der Praxis
1
Sustainable development ; Volume 2
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The low carbon economy : understanding and supporting a sustainable transition
1
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ECONIS (ZBW)
19
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1
Social marketing's contribution to macro social policy and
economics
, beyond up-stream, mid-stream and down-stream analysis
French, Jeff
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 131-148)
.
2020
Persistent link: https://www.econbiz.de/10012112243
Saved in:
2
Behavioural
economics
: using "nudges" for promoting pro-environmental behaviours in the workplace
Michaels, Eugene
;
Powell, Melanie
- In:
The low carbon economy : understanding and supporting a …
,
(pp. 59-85)
.
2017
Persistent link: https://www.econbiz.de/10011890668
Saved in:
3
Design thinking, demarketing and behavioral
economics
: fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
4
Theoretical background : responsible consumption and sustainability : corporate social responsibility, social marketing, and behavioral economic approaches
Bianchi, Enrique
;
Vazquez Burguete, Jose Luis
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 1-29)
.
2023
Persistent link: https://www.econbiz.de/10014320584
Saved in:
5
Corporate social marketing, drunken tourism and sustainability : the case of Meliá Hotels International in Magaluf, Spain
Cruz Morato, Marco Antonio
;
Rodriguez-Sanchez, Carla
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10014320622
Saved in:
6
Social marketing to achieve sustainability
Beachcroft-Shaw, Harry
;
Ellis, Debbie
- In:
Collective creativity for responsible and sustainable …
,
(pp. 296-314)
.
2017
Persistent link: https://www.econbiz.de/10011606418
Saved in:
7
How marketing can save democracy
Wind, Yoram
;
Reibstein, David J.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 29-51)
.
2020
Persistent link: https://www.econbiz.de/10012320436
Saved in:
8
Some thoughts on happiness, well-being, and a meaningful life for academics
Bagozzi, Richard P.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 137-169)
.
2020
Persistent link: https://www.econbiz.de/10012321153
Saved in:
9
Using successful cases to promote environmental sustainability : a social marketing approach
Beachcroft-Shaw, Harry
;
Ellis, Debbie
- In:
Collective creativity for responsible and sustainable …
,
(pp. 278-295)
.
2017
Persistent link: https://www.econbiz.de/10011606417
Saved in:
10
Nudges to reduce waste : esigning more sustainable choice architectures for everyday situations
Schmid, Sabrina
;
Harder, Deane
;
Brechbühler Pešková, …
- In:
Nachhaltige Unternehmensführung : Herausforderungen …
,
(pp. 421-441)
.
2019
Persistent link: https://www.econbiz.de/10011960607
Saved in:
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