//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aaker, David A."
~person:"Swoboda, Bernhard"
~subject:"Brand image"
~subject:"Corporate reputation"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Corporate reputation
Marketingmanagement
Brand management
41
Markenführung
41
Markenpolitik
16
Consumer behaviour
13
Konsumentenverhalten
13
Markenimage
12
Einzelhandel
11
Retail trade
11
Markenartikel
9
Firmenimage
8
Brand
7
Internationales Marketing
7
International marketing
6
Marketing management
6
Multinationales Unternehmen
6
Deutschland
5
Germany
5
Globalisierung
5
Globalization
5
Transnational corporation
5
Brand architecture
4
Markenarchitektur
4
Welt
4
Wettbewerbsstrategie
4
World
4
Brand extension
3
Competitive strategy
3
Cross-national research
3
Management
3
Marke
3
Markentransfer
3
Strategisches Management
3
USA
3
Verbraucherverhalten
3
Betriebsform
2
Branchenentwicklung
2
China
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
18
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
4
Book section
4
Hochschulschrift
2
Reprint
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
20
German
3
Author
All
Aaker, David A.
Swoboda, Bernhard
Burmann, Christoph
57
Melewar, T. C.
42
Keller, Kevin Lane
37
Loureiro, Sandra Maria Correia
28
Balmer, John M. T.
27
Bang, Nguyen
26
Baumgarth, Carsten
26
Esch, Franz-Rudolf
24
Phau, Ian
22
De Chernatony, Leslie
21
Diamantopoulos, Adamantios
20
Foroudi, Pantea
20
Guzman, Francisco
20
Bruhn, Manfred
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Merrilees, Bill
18
Sarkar, Abhigyan
18
Gupta, Suraksha
17
Park, C. Whan
16
Romaniuk, Jenni
16
Ekinci, Yuksel
15
Han, Heesup
15
Khan, Imran
15
Ko, Eunju
15
Meffert, Heribert
15
Schmidt, Holger J.
15
Christodoulides, George
14
King, Ceridwyn
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Tomczak, Torsten
14
Abratt, Russell
13
Kumar, Vikas
13
Miller, Dale
13
Rahman, Zillur
13
Veloutsou, Cleopatra
13
Vrontis, Demetris
13
Šerić, Maja
13
more ...
less ...
Institution
All
Universität Trier
1
Published in...
All
Marketing : ZFP ; journal of research and management
4
Journal of international marketing
2
The evolution of brands : from signals of quality to storehouses of trust
2
California management review
1
European retail research
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Handelsforschung
1
Impulse für die Markenforschung und Markenführung
1
International journal of retail & distribution management
1
International marketing review
1
J-B Short Format Ser
1
J-B Short Format Series
1
Jossey-Bass short format series
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
2
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
3
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
4
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
Saved in:
5
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
6
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
7
What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
Saved in:
8
Predictors and effects of retail brand equity : a cross-sectoral analysis
Swoboda, Bernhard
;
Weindel, Julia
;
Hälsig, Frank
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 265-276
Persistent link: https://www.econbiz.de/10011528707
Saved in:
9
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
10
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->