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~person:"Adamson, Brent"
~person:"Ehret, Michael"
~person:"Jacob, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Terho, Harri"
~subject:"Relationship marketing"
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Search: subject_exact:"B-to-B-Marketing"
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Relationship marketing
B-to-B-Marketing
84
Business-to-business marketing
84
Lieferantenmanagement
31
Supplier relationship management
31
Beziehungsmarketing
22
Investitionsgütermarketing
21
Marketingmanagement
21
Verkauf
18
Theorie
17
Theory
17
Marketing management
16
Selling
16
Beschaffung
14
Business-to-Business-Marketing
14
Procurement
14
Bundling strategy
11
Leistungsbündel
11
Salespeople
11
Verkaufspersonal
11
Betriebliche Wertschöpfung
9
Deutschland
9
Germany
9
Value creation
9
Customer value
8
Kundenwert
8
Physical distribution
8
Vertrieb
8
Direktmarketing
7
Marketing
7
Kundenorientierung
6
B2B
5
Dienstleistungsmarketing
5
Project management
5
Projektmanagement
5
Services marketing
5
Angebotsbearbeitung
4
Aufsatzsammlung
4
Auftragsabwicklung
4
Beziehungsmanagement
4
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Undetermined
12
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Article
14
Book / Working Paper
8
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12
Aufsatz in Zeitschrift
12
Aufsatzsammlung
3
Collection of articles of several authors
3
Sammelwerk
3
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2
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1
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1
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Language
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English
15
German
7
Author
All
Adamson, Brent
Ehret, Michael
Jacob, Frank
Kleinaltenkamp, Michael
Terho, Harri
Svensson, Göran
11
Kowalkowski, Christian
8
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Kumar, V.
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Homburg, Christian
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Evanschitzky, Heiner
3
Falkenreck, Christine
3
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
2
Business relationship management and marketing
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Journal of Business & Industrial Marketing
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Springer eBook Collection / Business and Economics
1
Technischer Vertrieb
1
Volume 21, Issue 2
1
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Source
All
ECONIS (ZBW)
22
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1
-
10
of
22
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date (oldest first)
1
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
2
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
3
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
4
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
5
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
6
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
7
Customer capabilities for solution offerings in business markets
Elgeti, Laura
;
Danatzis, Ilias
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 44-59
Persistent link: https://www.econbiz.de/10012321913
Saved in:
8
Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Ancillai, Chiara
;
Terho, Harri
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
Saved in:
9
Customer reference marketing : conceptualization, measurement and link to selling performance
Terho, Harri
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
Saved in:
10
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
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