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~person:"Adamson, Brent"
~person:"Itani, Omar S."
~person:"Jacob, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Terho, Harri"
~subject:"Relationship marketing"
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Search: subject_exact:"B-to-B-Marketing"
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Relationship marketing
B-to-B-Marketing
84
Business-to-business marketing
84
Lieferantenmanagement
29
Supplier relationship management
29
Beziehungsmarketing
25
Investitionsgütermarketing
21
Verkauf
21
Marketingmanagement
20
Selling
19
Theorie
17
Theory
17
Salespeople
16
Verkaufspersonal
16
Marketing management
15
Business-to-Business-Marketing
14
Beschaffung
13
Procurement
13
Betriebliche Wertschöpfung
12
Value creation
12
Bundling strategy
11
Leistungsbündel
11
Customer value
9
Deutschland
9
Germany
9
Kundenwert
9
Physical distribution
8
Vertrieb
8
Direktmarketing
7
Social Web
7
Social web
7
Customer integration
6
Kundenintegration
6
Kundenorientierung
6
Marketing
6
Dienstleistungsmarketing
5
Marketing theory
5
Marketingtheorie
5
Performance measurement
5
Performance-Messung
5
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8
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15
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Collection of articles of several authors
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Language
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English
18
German
7
Author
All
Adamson, Brent
Itani, Omar S.
Jacob, Frank
Kleinaltenkamp, Michael
Terho, Harri
Svensson, Göran
11
Kowalkowski, Christian
8
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Ivens, Björn Sven
5
Kumar, V.
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Homburg, Christian
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
Falkenreck, Christine
3
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Business relationship management and marketing
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
European journal of marketing
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of Business & Industrial Marketing
1
Journal of business-to-business marketing
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Springer eBook Collection / Business and Economics
1
Technischer Vertrieb
1
The journal of business & industrial marketing
1
Volume 21, Issue 2
1
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ECONIS (ZBW)
25
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1
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10
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25
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date (oldest first)
1
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
2
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
3
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
4
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
5
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
6
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
7
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
8
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
9
Customer capabilities for solution offerings in business markets
Elgeti, Laura
;
Danatzis, Ilias
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 44-59
Persistent link: https://www.econbiz.de/10012321913
Saved in:
10
Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Ancillai, Chiara
;
Terho, Harri
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
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