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~person:"Adeola, Ogechi"
~person:"Breitner, Michael H."
~person:"Ferri, Fernando"
~person:"Gansler, Jacques S."
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Digital platform"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"United States"
~subject:"Öffentliche Verwaltung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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17
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8
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8
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5
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5
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Adeola, Ogechi
Breitner, Michael H.
Ferri, Fernando
Gansler, Jacques S.
Rudolph, Thomas
Picot, Arnold
15
Fantapié Altobelli, Claudia
13
Greenstein, Shane M.
12
Wirtz, Bernd W.
12
Bauer, Hans H.
11
Martínez-López, Francisco J.
11
Möslein, Kathrin
11
Hess, Thomas
10
Krcmar, Helmut
10
Ozuem, Wilson
10
Büttgen, Marion
9
Fritz, Wolfgang
9
Hai-Jew, Shalin
9
Kirchhoff, Sabine
9
Kollmann, Tobias
9
Michelis, Daniel
9
Scheer, August-Wilhelm
9
Schiefer, Gerhard W.
9
Tochtermann, Klaus
9
Welfens, Paul J. J.
9
Whinston, Andrew B.
8
Wiedmann, Klaus-Peter
8
Di Virgilio, Francesca
7
Dölling, Steffen
7
Füller, Johann
7
Giovannetti, Emanuele
7
Grabner-Kräuter, Sonja
7
Hinson, Robert
7
Hudetz, Kai
7
Klamma, Ralf
7
Klein, Stefan
7
Knieps, Günter
7
Langner, Sascha
7
Möhlenbruch, Dirk
7
Pleil, Thomas
7
Theobald, Axel
7
Camilleri, Mark Anthony
6
Dholakia, Nikhilesh
6
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Digital Business in Africa : Social Media and Related Technologies
4
Digital transformation in business and society : theory and cases
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Transforming government supply chain management
2
B2B-Handel : Perspektiven des Groß- und Außenhandels
1
Contemporary issues in social media marketing
1
Cruise business development : safety, product design and human capital
1
Customer-centric marketing strategies : tools for building organizational performance
1
E-Learning 2010 : Aspekte der Betriebswirtschaftslehre und Informatik ; [Vorträge ; Teilkonferenz "E(lectronic)-Learning - Technologiebasiertes Lehren und Lernen" ; im Rahmen der 4. Multikonferenz Wirtschaftsinformatik vom 26. - 28. Februar 2008 (MKWI '08) an der Technischen Universität München in Garching]
1
E-marketing ; Vol. 2
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Electronic retailing
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
IBM center for the business of government book series
1
Impulse aus der Wirtschaftsinformatik : 5. Liechtensteinisches Wirtschaftsinformatik-Symposium an der Fachhochschule Liechtenstein ; mit 8 Tabellen
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Operations research proceedings 2003 : selected papers of the International Conference on Operations Research (OR 2003), Heidelberg, September 3 - 5, 2003 ; with 51 tables
1
Perspektiven des lebenslangen Lernens - dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends : [interdisziplinäre Betrachtung mit 22 Expertenbeiträgen ; ausgewählte Expertenbeiträge des Workshops "Perspektiven des Lebenslangen Lernens - Dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends" am 15. und 16. April 2008, Hannover]
1
Semantic knowledge management : an ontology-based framework
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
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1
Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi
;
Hinson, Robert
;
Edeh, Jude Ndubuisi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 299-311)
.
2022
Persistent link: https://www.econbiz.de/10013282706
Saved in:
2
Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
Saved in:
3
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
Saved in:
4
Digital business in Africa : social media and related technologies : an introduction
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Hinson, Robert
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 3-13)
.
2022
Persistent link: https://www.econbiz.de/10013282668
Saved in:
5
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
Saved in:
6
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
7
The rise of social media : implications for emerging markets
Adeola, Ogechi
- In:
Contemporary issues in social media marketing
,
(pp. 282-292)
.
2018
Persistent link: https://www.econbiz.de/10011715090
Saved in:
8
Virtual communities in marketing processes : a marketing framework
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 265-279)
.
2013
Persistent link: https://www.econbiz.de/10009668198
Saved in:
9
A business model framework for Second Life
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
-
2012
Persistent link: https://www.econbiz.de/10009575213
Saved in:
10
Cruise customer loyalty improvement with social media
Heinze, Imke
;
Guhr, Nadine
;
Breitner, Michael H.
- In:
Cruise business development : safety, product design …
,
(pp. 157-174)
.
2016
Persistent link: https://www.econbiz.de/10011474263
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