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~person:"Adeola, Ogechi"
~person:"Carpenter, Gregory S."
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Deutschland"
~subject:"Kundenbindung"
~subject:"Marketing communications"
~subject:"Marketing"
~subject:"online relationship marketing"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
~type_genre:"Hochschulschrift"
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Beziehungsmarketing
Consumers
Deutschland
Kundenbindung
Marketing communications
Marketing
online relationship marketing
Öffentlichkeitsarbeit
Marketing management
13
Marketingmanagement
13
Brand management
4
Markenführung
4
Africa
3
Afrika
3
Competitive advantage
3
Public sector
3
Wettbewerbsvorteil
3
Öffentlicher Sektor
3
Brand development
2
Coronavirus
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Emerging economies
2
Market entry
2
Markteintritt
2
Public sector marketing communications
2
Relationship marketing
2
Schwellenländer
2
Traditional
2
Branding
1
COVID-19
1
COVID-19 Pandemic
1
CSR
1
Changing world
1
Communication
1
Competitive strategy
1
Contemporary perspectives
1
Digital
1
Digital communications
1
Digital media
1
Digitale Medien
1
Digitalisierung
1
Digitization
1
Emerging markets
1
Government
1
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Article
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Bibliography included
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Collection of articles of several authors
Handbook
Hochschulschrift
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10
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English
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Adeola, Ogechi
Carpenter, Gregory S.
Bruhn, Manfred
40
Meffert, Heribert
17
Esch, Franz-Rudolf
15
Homburg, Christian
14
Drees, Norbert
11
Unger, Fritz
9
Ahlert, Dieter
8
Diller, Hermann
8
Kirchgeorg, Manfred
8
Bauer, Hans H.
7
Pepels, Werner
7
Tomczak, Torsten
7
Fuchs, Wolfgang
6
Langner, Tobias
6
Wilde, Klaus D.
6
Backhaus, Klaus
5
Berndt, Ralph
5
Fantapié Altobelli, Claudia
5
Hartley, Steven W.
5
Kerin, Roger A.
5
Kleinaltenkamp, Michael
5
Kotler, Philip
5
Link, Jörg
5
Ratten, Vanessa
5
Rudelius, William
5
Sander, Matthias
5
Scharf, Andreas
5
Swoboda, Uwe C.
5
Albers, Sönke
4
Balmer, John M. T.
4
Benkenstein, Martin
4
Busch, Rainer
4
Herbes, Carsten
4
Hermanns, Arnold
4
Herrmann, Andreas
4
Hippner, Hajo
4
Hunke, Guido
4
Hünerberg, Reinhard
4
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Kellogg on marketing
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing : the marketing faculty of the kellog school of management
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
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ECONIS (ZBW)
10
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1
Emptor cognita : competitive advantage through buyer learning
Carpenter, Gregory S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 87-98)
.
2023
Persistent link: https://www.econbiz.de/10014283159
Saved in:
2
An introduction to public sector marketing communications : traditional and digital perspectives
Adeola, Ogechi
;
Twum, Kojo Kakra
;
Katuse, Paul
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014289776
Saved in:
3
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi
;
Mogaji, Emmanuel
;
Katuse, Paul
;
Twum, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 267-284)
.
2023
Persistent link: https://www.econbiz.de/10014289805
Saved in:
4
Marketing communications and brand development : an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
Saved in:
5
Marketing communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
Saved in:
6
Marketing communications : embedding sustainability practices in a changing world
Adeola, Ogechi
;
Olaniyi, Evans
- In:
Marketing Communications and Brand Development in …
,
(pp. 287-307)
.
2022
Persistent link: https://www.econbiz.de/10013280206
Saved in:
7
Introduction to public sector marketing communications in Africa
Adeola, Ogechi
;
Katuse, Paul
;
Twum, Kojo Kakra
;
Adisa, …
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 3-18)
.
2022
Persistent link: https://www.econbiz.de/10013415039
Saved in:
8
Creating customers and shaping the competitive game
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 3-25)
.
2010
Persistent link: https://www.econbiz.de/10008664294
Saved in:
9
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
Saved in:
10
Managing market offerings in business markets
Anderson, James C.
;
Carpenter, Gregory S.
;
Narus, James A.
- In:
Kellogg on marketing
,
(pp. 330-365)
.
2001
Persistent link: https://www.econbiz.de/10001612997
Saved in:
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