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~person:"Agnihotri, Raj"
~person:"Homburg, Christian"
~subject:"Marketing management"
~subject:"Selling"
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Search: subject:"Business-to-business marketing"
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Marketing management
Selling
Business-to-business marketing
29
B-to-B-Marketing
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Lieferantenmanagement
14
Supplier relationship management
14
Salespeople
9
Verkauf
9
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Business-to-Business-Marketing
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Marketingmanagement
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business-to-business marketing
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Brand management
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Konsumentenverhalten
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Markenführung
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Theorie
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Theory
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Unternehmenserfolg
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Customer satisfaction
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Internet marketing
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Kundenzufriedenheit
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Online-Marketing
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Preispolitik
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15
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Agnihotri, Raj
Homburg, Christian
Svensson, Göran
12
Terho, Harri
11
Keränen, Joona
9
Kleinaltenkamp, Michael
9
Di Benedetto, C. Anthony
8
Hofmaier, Richard
8
Rangarajan, Deva
8
Lindgreen, Adam
7
Rodríguez, Rocío
7
Adamson, Brent
6
Høgevold, Nils M.
6
Lilien, Gary L.
6
Parvinen, Petri
6
Schmitz, Christian
6
Ulaga, Wolfgang
6
Grewal, Rajdeep
5
Høgevold, Nils
5
Johnson, Jeff S.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Sharma, Arun
5
Alavi, Sascha
4
Blankson, Charles
4
Borgh, Michel van der
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Friend, Scott B.
4
Koponen, Jonna
4
Lippold, Dirk
4
Maggioni, Isabella
4
Martin, Jennifer S.
4
Rodriguez, Michael
4
Salonen, Anna
4
Sridhar, Shrihari
4
Valla, Jean-Paul
4
Andersson, Per
3
Backhaus, Klaus
3
Blythe, Jim
3
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing
3
Journal of the Academy of Marketing Science
2
Journal of marketing research
1
Journal of service research
1
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ECONIS (ZBW)
15
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Social media analytics for
business-to-business
marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
3
Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj
;
John-Mariadoss, Babu
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
Saved in:
4
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
5
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
6
Developing benchmarks to capture relative performance for sales force incentives decisions : lessons from B2B insurance industry
Agnihotri, Raj
;
Zhang, Wei
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 55-71
Persistent link: https://www.econbiz.de/10012490935
Saved in:
7
The ambidextrous sales force : aligning salesperson polychronicity and selling contexts for sales-service behaviors and customer value
Mullins, Ryan
;
Agnihotri, Raj
;
Hall, Zachary
- In:
Journal of service research
23
(
2020
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10012183583
Saved in:
8
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
9
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
10
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
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