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~person:"Ahuvia, Aaron"
~person:"Bagozzi, Richard P."
~person:"Bilro, Ricardo Godinho"
~person:"Schramm, Holger"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Comparative advertising"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"persuasion knowledge"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Cognition
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Customer satisfaction
Markenartikel
persuasion knowledge
Consumer behaviour
85
Konsumentenverhalten
85
Emotion
27
Brand management
22
Markenführung
22
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17
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17
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16
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Ahuvia, Aaron
Bagozzi, Richard P.
Bilro, Ricardo Godinho
Schramm, Holger
Wen, Taylor Jing
Han, Heesup
65
Mattila, Anna S.
33
Loureiro, Sandra Maria Correia
32
Phau, Ian
29
Gierl, Heribert
27
Pelsmacker, Patrick de
26
Jang, Soocheong
22
Sarkar, Abhigyan
22
Sreejesh, S.
22
Dens, Nathalie
21
Prentice, Catherine
21
Septianto, Felix
21
Wong, IpKin Anthony
21
Diamantopoulos, Adamantios
20
Japutra, Arnold
20
Bang, Nguyen
19
Bilgihan, Anil
19
Hyun, Sunghyup Sean
18
Quach, Sara
17
Torres, Ivonne M.
17
Paul, Justin
16
Romaniuk, Jenni
16
Sarkar, Juhi Gahlot
16
Zúñiga, Miguel Ángel
16
Dawes, John
15
Eisend, Martin
15
Prayag, Girish
15
Söderlund, Magnus
15
Ahn, Jiseon
14
Balaji, M. S.
14
Diehl, Sandra
14
Fetscherin, Marc
14
Gustafsson, Anders
14
Johnson, Lester W.
14
Khan, Imran
14
Ko, Eunju
14
Melewar, T. C.
14
Sharma, Piyush
14
Yoon, Sukki
14
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International journal of advertising : the review of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
Journal of current issues and research in advertising
3
Handbook of brand relationships
2
Marketing letters : a journal of research in marketing
2
Cogent business & management
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of the Academy of Marketing Science
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Psychology & marketing
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The journal of brand management : an international journal
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The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
34
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1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
4
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
5
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
6
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
7
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
8
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung
;
Kwak, Dae Hee
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Saved in:
9
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
10
The use of event related potentials brain methods in the study of conscious and unconscious consumer decision making processes
Özkara, Behçet Yalin
;
Bagozzi, Richard P.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012430618
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