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~person:"Akaka, Melissa Archpru"
~person:"Dai, Hua"
~person:"Hughes, Tim"
~subject:"Lieferantenmanagement"
~subject:"Marketingtheorie"
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Search: subject_exact:"Service-Dominant Logic"
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Lieferantenmanagement
Marketingtheorie
Service-Dominant Logic
22
Service-dominant logic
22
Betriebliche Wertschöpfung
13
Value creation
13
Marketing theory
12
Customer integration
11
Kundenintegration
11
service-dominant logic
9
Beziehungsmarketing
6
Relationship marketing
6
Dienstleistungsmarketing
5
Services marketing
5
Dienstleistung
4
Institutions
4
Resource-based view
4
Ressourcenorientierter Ansatz
4
Services
4
value cocreation
4
Customer value
3
Innovation
3
Kundenwert
3
Marketing management
3
Marketingmanagement
3
Theorie
3
Theory
3
resource integration
3
Business network
2
Dienstleistungsqualität
2
Dienstleistungssektor
2
Ecosystems
2
Experience
2
Innovation management
2
Innovationsmanagement
2
Institutional economics
2
Institutionenökonomik
2
International marketing
2
Internationales Marketing
2
Marketing
2
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English
12
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Akaka, Melissa Archpru
Dai, Hua
Hughes, Tim
Vargo, Stephen L.
25
Lusch, Robert F.
19
Grönroos, Christian
5
Gummerus, Johanna
4
Brodie, Roderick J.
3
Busser, James A.
3
Edvardsson, Bo
3
Frow, Pennie
3
Jaakkola, Elina
3
Löbler, Helge
3
Payne, Adrian
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Skålén, Per
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
2
Ballantyne, David
2
Barrutia, José M.
2
Batt, Verena
2
Boenigk, Silke
2
Bradshaw, Alan
2
Brown, Stephen
2
Bruhn, Manfred
2
Chathoth, Prakash K.
2
Dahl, Andrew J.
2
Eggert, Andreas
2
Ehrenthal, Joachim
2
Fehrer, Julia
2
Haase, Michaela
2
Hadwich, Karsten
2
Harrington, Robert J.
2
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AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of global marketing
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of strategic marketing
1
Marketing theory
1
Review of marketing research
1
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ECONIS (ZBW)
12
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1
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
2
Exploring co-created service value and interactions of social commerce in China : a service-dominant logic perspective
Dai, Hua
;
Hu, Tao
;
Zhang, Yue
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 356-376
Persistent link: https://www.econbiz.de/10012201056
Saved in:
3
Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
4
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
5
Integrative qualities and dimensions of social commerce : toward a unified view
Hu, Tao
;
Dai, Hua
;
Salam, A. F.
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 249-270
Persistent link: https://www.econbiz.de/10011997635
Saved in:
6
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
7
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
8
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
9
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
10
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
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