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~person:"Akram, Umair"
~person:"Liberali, Guilherme"
~person:"Loginova, Oksana"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Online-Marketing
Website
14
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
12
E-commerce
6
Electronic Commerce
6
Online retailing
6
Online-Handel
6
Social Web
5
Social web
5
China
4
Großbritannien
4
United Kingdom
4
Agent-based modeling
3
Agentenbasierte Modellierung
3
Dynamic programming
2
Dynamische Optimierung
2
Media usage
2
Mediennutzung
2
Telecommunications industry
2
Telekommunikationssektor
2
Website Quality
2
dynamic programming
2
website morphing
2
"Double eleven" shopping festival
1
Advertising effects
1
Bayesian methods
1
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1
Brand
1
Brand image
1
Brand management
1
Brands
1
COVID-19
1
Chinese consumer
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Cognition
1
Competition
1
Consumer shopping behavior
1
Coronavirus
1
Cosmetics
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Article in journal
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English
12
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Akram, Umair
Liberali, Guilherme
Loginova, Oksana
Hauser, John R.
7
Urban, Glen L.
7
Rita, Paulo
6
Braun, Michael
5
Law, Chun Hung Roberts
5
Barrio-García, Salvador del
4
Bilgihan, Anil
4
Jiménez-Barreto, Jano
4
Laroche, Michel
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Singh, Nitish
4
Agrebi, Meriem
3
Bartikowski, Boris
3
Campo, Sara
3
Crespo-Almendros, Esmeralda
3
Mazaheri, Ebrahim
3
Moro, Sérgio
3
Murphy, Jamie
3
Pan, Bing
3
Ramos, Ricardo F.
3
Richard, Marie-Odile
3
Rubio Benito, Natalia
3
Tanveer, Yasir
3
Aggarwal, Himanshu
2
Ahn, Taesoo
2
Ahuja, Vandana
2
Alcántara-Pilar, Juan Miguel
2
Au, Norman
2
Baack, Daniel W.
2
Baack, Donald
2
Back, Robin M.
2
Ballantine, Paul W.
2
Barreda, Albert
2
Barreda, Albert A.
2
Benlian, Alexander
2
Bezes, Christophe
2
Bhattacharya, Arijit
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of information systems and change management : IJISCM
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of retailing and consumer services
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
12
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1
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
- In:
Journal of economic behavior & organization : JEBO
203
(
2022
),
pp. 577-592
Persistent link: https://www.econbiz.de/10014228171
Saved in:
2
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
3
Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Akram, Umair
;
Ansari, Aisha Rehman
;
Fu, Guoqun
;
Junaid, …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389983
Saved in:
4
Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process
Tariq, Anum
;
Wang, Changfeng
;
Tanveer, Yasir
;
Akram, Umair
- In:
International journal of information systems and change …
11
(
2019
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10012140216
Saved in:
5
Development of e-commerce : factors influencing online impulse shopping in China
Akram, Umair
;
Khan, Muhammad Kaleem
;
Peng, Hui
; …
- In:
Journal of electronic commerce in organizations : the …
16
(
2018
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011876914
Saved in:
6
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
7
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
8
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
9
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
10
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
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