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~person:"Akram, Umair"
~person:"Phua, Joe"
~subject:"Electronic Commerce"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Glossar enthalten"
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Search: subject_exact:"Consumer Behaviour"
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Electronic Commerce
Internet marketing
Consumer behaviour
28
Konsumentenverhalten
28
Online-Marketing
16
Social Web
14
Social web
14
Viral marketing
12
Virales Marketing
12
Online retailing
10
Online-Handel
10
E-commerce
9
China
8
Website
7
Innovation adoption
5
Innovationsakzeptanz
5
Brand image
4
Markenimage
4
social media
4
Advertising effects
3
Altruism
3
Altruismus
3
Brand management
3
Emotion
3
Markenführung
3
Werbewirkung
3
eWOM
3
Celebrity endorsement
2
Celebrity-Werbung
2
Confidence
2
Consumer behavior
2
Environmental consciousness
2
Experiment
2
Internet
2
Nachhaltige Entwicklung
2
Online purchase intention
2
Perception
2
Risiko
2
Risk
2
Sustainable development
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Article in journal
Glossar enthalten
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English
19
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Akram, Umair
Phua, Joe
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
14
Law, Chun Hung Roberts
14
Ghose, Anindya
11
Ko, Eunju
11
Rita, Paulo
11
Hollebeek, Linda D.
10
Kannan, P. K.
10
Pauwels, Koen
10
Grewal, Dhruv
9
Schramm-Klein, Hanna
9
Urban, Glen L.
9
Ahuja, Vandana
8
Benbasat, Izak
8
Hauser, John R.
8
Hosanagar, Kartik
8
Hudders, Liselot
8
Liberali, Guilherme
8
Okumus, Fevzi
8
Rahman, Zillur
8
Sreejesh, S.
8
Tan, Yong
8
Verhoef, Peter C.
8
Wu, Luorong
8
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Broeder, Peter
7
Chen, Jianqing
7
Dens, Nathalie
7
Fedoseeva, Svetlana
7
Flavián Blanco, Carlos
7
Kumar, Vikas
7
Liébana-Cabanillas, Francisco
7
Loureiro, Sandra Maria Correia
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Nusair, Khaldoon
7
Pelsmacker, Patrick de
7
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International journal of information systems and change management : IJISCM
3
Journal of retailing and consumer services
3
Journal of marketing communications
2
Eastern European economics : EEE
1
Health marketing quarterly
1
Human systems management : HSM
1
International journal of consumer studies
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of quality and service sciences
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
19
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1
Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
Saved in:
2
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
3
Cosmetics makers have always sold "hope in a jar"! : understanding the cosmetics purchase intention in the Chinese mobile commerce environment
Akram, Umair
;
Ansari, Aisha Rehman
;
Ulhaq, Irfan
;
Chen, Yan
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303227
Saved in:
4
Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander
;
Phua, Joe
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
Saved in:
5
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
6
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
7
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
8
Marketing a health brand on Facebook : effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
Lee, Yen-I.
;
Phua, Joe
;
Wu, Tai-Yee
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10012259409
Saved in:
9
Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Akram, Umair
;
Ansari, Aisha Rehman
;
Fu, Guoqun
;
Junaid, …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389983
Saved in:
10
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
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