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~person:"Al-jazzazi, Akram"
~person:"Bang, Nguyen"
~person:"Eriksson, Kent"
~person:"Gärling, Tommy"
~person:"Mäenpää, Irinja"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
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Al-jazzazi, Akram
Bang, Nguyen
Eriksson, Kent
Gärling, Tommy
Mäenpää, Irinja
Pérez, Andrea
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Abdul Rahim Abdul Rahman
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Arvidsson, Niklas
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The international journal of bank marketing : IJBM
8
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ECONIS (ZBW)
8
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1
Demographic differences in Jordanian bank service quality perceptions
Al-jazzazi, Akram
;
Sultan, Parves
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10011707781
Saved in:
2
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
3
Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 472-494
Persistent link: https://www.econbiz.de/10011731471
Saved in:
4
Breaking the ice of low financial involvement : does narrative information format from a trusted sender increase savings in mutual funds?
Hauff, Jeanette Carlsson
;
Carlander, Anders
;
Gamble, Amelie
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10011486744
Saved in:
5
Storytelling as a means to increase consumers' processing of financial information
Hauff, Jeanett Carlsson
;
Carlander, Anders
;
Gamble, Amelie
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 494-514
Persistent link: https://www.econbiz.de/10010415398
Saved in:
6
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
7
Drivers of cross-sectoral cross-buying behaviour amon business customers
Mäenpää, Irinja
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
3
,
pp. 193-217
Persistent link: https://www.econbiz.de/10009553729
Saved in:
8
Value through combined offerings of bank and insurance
Mäenpää, Irinja
;
Voutilainen, Raimo
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
7
,
pp. 535-554
Persistent link: https://www.econbiz.de/10009388876
Saved in:
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