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~person:"Alhesan, Lulu"
~person:"Gounaris, Spiros"
~person:"Richards, Keith A."
~subject:"Firmenkundengeschäft"
~subject:"Relationship marketing"
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Firmenkundengeschäft
Relationship marketing
Key account management
11
Key-Account-Management
11
Beziehungsmarketing
5
B-to-B-Marketing
3
Business-to-business marketing
3
Lieferantenmanagement
3
Supplier relationship management
3
Strategic management
2
Strategisches Management
2
Accounting
1
Arab context
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Arab countries
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Arabische Staaten
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Internationales Marketing
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Marketingmanagement
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Multinationales Unternehmen
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Organisational structure
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Physical distribution
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Practices
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Rechnungswesen
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Relationship quality
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Salespeople
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Alhesan, Lulu
Gounaris, Spiros
Richards, Keith A.
Ryals, Lynette J.
5
Davies, Iain A.
3
Droll, Mathias
3
Ivens, Björn Sven
3
Niersbach, Barbara
3
Senn, Christoph
3
Al-Husan, Faten Baddar
2
AlHussan, Fawaz Baddar
2
Behle, Christine
2
Fu, Frank Q.
2
Halstead, Diane
2
Homburg, Christian
2
Hundacker, Stefan
2
Jones, Eli
2
Kumar, V.
2
Lacoste, Sylvie
2
Nor Azila Mohd Noor
2
Pardo, Catherine
2
Sainio, Liisa-Maija
2
Salojärvi, Hanna
2
Schiele, Holger
2
Schlüter, Andrea
2
Sidow, Hans D.
2
Tzempelikos, Nektarios
2
Vom Hofe, Renate
2
Wang, Xuan Lorna
2
Yip, George S.
2
Ahmmed, Kawsar
1
Allwood, Jens
1
Arndt, Michael G.
1
Auerbach, Heiko
1
Bier, Christian
1
Bink, Audrey J. M.
1
Birkinshaw, Julian
1
Blättler, Urs
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Brennan, Ross
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Burgess, Bev
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
1
Strategic sales and strategic marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
The role of senior executives in managing key customers in Arab context
AlHussan, Fawaz Baddar
;
Al-Husan, Faten Baddar
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
6
,
pp. 825-835
Persistent link: https://www.econbiz.de/10011773467
Saved in:
2
Linking key account management practices to performance outcomes
Tzempelikos, Nektarios
;
Gounaris, Spiros
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 22-34
Persistent link: https://www.econbiz.de/10010530584
Saved in:
3
Relational key account management : building key account management effectiveness through structural reformations and relationship management skills
Gounaris, Spiros
;
Tzempelikos, Nektarios
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1110-1123
Persistent link: https://www.econbiz.de/10010439600
Saved in:
4
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
Saved in:
5
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10003887632
Saved in:
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