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~person:"Amrouche, Nawel"
~person:"Dawes, John"
~person:"Diller, Hermann"
~person:"Olbrich, Rainer"
~person:"Roth, Stefan"
~subject:"Brand"
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Search: subject:"Betriebliche Preispolitik"
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Brand
Preismanagement
77
Pricing strategy
77
Consumer behaviour
30
Konsumentenverhalten
30
Preispolitik
29
Theorie
27
Theory
27
Deutschland
22
Germany
21
Markenartikel
14
Preisdifferenzierung
11
Price discrimination
11
Brand management
10
Markenführung
10
Einzelhandelspreis
9
Preistheorie
9
Retail price
9
Einzelhandel
8
Bundling strategy
7
Handelsmarke
7
Leistungsbündel
7
Price
7
Price theory
7
Store brand
7
Beziehungsmarketing
6
Preis
6
Relationship marketing
6
Retail trade
6
Dienstleistung
5
Lieferantenmanagement
5
Supplier relationship management
5
Betriebliche Wertschöpfung
4
Brand loyalty
4
Consumer goods marketing
4
Dienstleistungssektor
4
Experiment
4
Konsumgütermarketing
4
Pricing
4
Product quality
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Amrouche, Nawel
Dawes, John
Diller, Hermann
Olbrich, Rainer
Roth, Stefan
Réquillart, Vincent
5
Inderst, Roman
4
Wen, Zhong
4
Bontems, Philipe
3
Boyle, Peter J.
3
Chintagunta, Pradeep K.
3
Chioveanu, Ioana
3
Cotterill, Ronald W.
3
Fishman, Arthur
3
Gabrielsen, Tommy Staahl
3
Jing, Bing
3
Kadiyali, Vrinda
3
Karray, Salma
3
Sørgard, Lars
3
Abdul, Waheed Kareem
2
Abril Barrie, Carmen
2
Bergès, Fabian
2
Bontemps, Christophe
2
Caprice, Stéphane
2
Chavas, Jean-Paul
2
Chen, Jing
2
Chernev, Alexander
2
Choi, Seung-chan
2
Chung, Hwan
2
De Chernatony, Leslie
2
Du, Rex Yuxing
2
Duan, Yongrui
2
Empen, Janine
2
Faßnacht, Martin
2
Finkelshtain, Israel
2
Fischer, Marc
2
Fraccaro, Annalisa
2
Gomes, Renato
2
Gázquez-Abad, Juan Carlos
2
Halme, Merja
2
Jansen, Hans Christian
2
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Journal of retailing and consumer services
3
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
2
Australasian marketing journal
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
International journal of production economics
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
14
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1
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
2
The effects of competitive context on consumer response to price changes
Dunn, Steven
;
Dawes, John
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 608-632
Persistent link: https://www.econbiz.de/10012249603
Saved in:
3
Consumer response to price changes in higher-priced brands
Huang, Ava
;
Dawes, John
;
Lockshin, Larry
;
Greenacre, Luke
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011747691
Saved in:
4
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
5
Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer
;
Jansen, Hans Christian
;
Hundt, Michael
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
Saved in:
6
Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
International journal of production economics
166
(
2015
),
pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
Saved in:
7
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
8
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
9
Verlust der Mitte : Phantom oder Realität?
Diller, Hermann
- In:
Erfolgsstrategien für die Mitte - Perspektiven aus …
,
(pp. 3-14)
.
2009
Persistent link: https://www.econbiz.de/10003974834
Saved in:
10
Erfolgsstrategien für die Mitte vs. Stuck in the Middle : Zusammenfassung der Podiums- und Plenumsdiskussion
Diller, Hermann
;
Klein-Bölting, R.
;
Terberger, D.
; …
- In:
Erfolgsstrategien für die Mitte - Perspektiven aus …
,
(pp. 23-29)
.
2009
Persistent link: https://www.econbiz.de/10003974842
Saved in:
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