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~person:"Andreini, Daniela"
~person:"Behl, Abhishek"
~person:"Thaichon, Park"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Bibliometrics
12
Bibliometrie
12
Consumer behaviour
6
Systematic literature review
5
Literature review
4
Beziehungsmarketing
3
Relationship marketing
3
B-to-B-Marketing
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Andreini, Daniela
Behl, Abhishek
Thaichon, Park
Dhir, Amandeep
4
Paul, Justin
4
Rahman, Zillur
4
Basu, Rituparna
3
Perez-Vega, Rodrigo
3
Wang, Xueqin
3
Yuen, Kum Fai
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2
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Nosi, Costanza
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2
Pereira, Vijay
2
Shabbirhusain RV
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Singh, Kandarp
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Journal of business research : JBR
4
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
6
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What motivates consumers to be in line with online shopping? : a systematic
literature
review
and discussion of future research perspectives
Srivastava, Abhinav
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 687-725
Persistent link: https://www.econbiz.de/10014285875
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
Saved in:
4
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
5
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
6
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
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