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~person:"Astous, Alain d'"
~person:"Cadot, Olivier"
~person:"Harzing, Anne-Wil"
~person:"Phau, Ian"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Search: subject:"Ursprungsregeln"
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Markenimage
Rules of origin
10
Ursprungsregeln
10
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
5
Designation of origin
5
Herkunftsbezeichnung
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Australia
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Comparison
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Australian brands
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Consumer animosity
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Human Resource Management
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Astous, Alain d'
Cadot, Olivier
Harzing, Anne-Wil
Phau, Ian
Basfirinci, Cigdem
3
Diamantopoulos, Adamantios
3
Giraldi, Janaina de Moura Engracia
3
Vescovi, Tiziano
3
Balabanis, George
2
Barnes, Liz
2
Bartikowski, Boris
2
Carneiro, Jorge Manoel Teixeira
2
Cheah, Isaac
2
Checchinato, Francesca
2
Chen, Yi-min
2
Disegna, Marta
2
Felix, Reto
2
Grudecka, Anna
2
Guina, Fernanda de Tavares Canto
2
Josiassen, Alexander
2
Lee, Sangwon
2
Mandler, Timo
2
Miranda, Mario J.
2
Parkvithee, Narissara
2
Rashid, Arooj
2
Russell, Cristel
2
Russell, Dale
2
Tjiptono, Fandy
2
Tseng, Ting-Hsiang
2
Zeugner-Roth, Katharina Petra
2
Aali, Abdulrahman Yousef al-
1
Abdolvand, Mohammad Ali
1
Abdul Rahman
1
Abraham, Ajin Mathew
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Abu Karim, Rizuwan
1
Agnoli, Lara
1
Ahmed, Sadrudin A.
1
Aichner, Thomas
1
Aiello, Gaetano
1
Almeida, Nuno Miguel Castaheira
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
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European management review : the journal of the European Academy of Management
1
International journal of commerce and management
1
Journal of international consumer marketing
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Journal of retailing and consumer services
1
Marketing intelligence & planning
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ECONIS (ZBW)
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1
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
2
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
3
Canada Taiwan differences product-country perceptions
Ahmed, Sadrudin A.
;
Astous, Alain d'
- In:
International journal of commerce and management
25
(
2015
)
1
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011297670
Saved in:
4
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
5
Descending from the ivory tower : reflections on the relevance and future of country-of-origin research
Josiassen, Alexander
;
Harzing, Anne-Wil
- In:
European management review : the journal of the …
5
(
2008
)
4
,
pp. 264-270
Persistent link: https://www.econbiz.de/10003804451
Saved in:
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