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~person:"Böcker, Jens"
~person:"Ehret, Michael"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Kowalkowski, Christian"
~subject:"B-to-B-Marketing"
~subject:"Deutschland"
~subject:"Services marketing"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
Deutschland
Services marketing
Business-to-business marketing
43
Lieferantenmanagement
23
Supplier relationship management
23
Beziehungsmarketing
14
Bundling strategy
14
Leistungsbündel
14
Relationship marketing
14
Business-to-Business-Marketing
9
Marketingmanagement
9
Investitionsgütermarketing
8
Marketing management
8
B2B
6
Theorie
6
Theory
6
Business services
5
E-commerce
5
Electronic Commerce
5
Kundenorientierung
5
Beschaffung
4
Consumer behaviour
4
Customer integration
4
Dienstleistungsmarketing
4
Dienstleistungssektor
4
Germany
4
Konsumentenverhalten
4
Kundenintegration
4
Marketing
4
Procurement
4
Service industry
4
Unternehmensdienstleistung
4
Betriebliche Wertschöpfung
3
Business model
3
Dienstleistung
3
Direktmarketing
3
Geschäftsmodell
3
Industrie
3
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3
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English
32
German
12
Author
All
Böcker, Jens
Ehret, Michael
Godefroid, Peter
Jacob, Frank
Kowalkowski, Christian
Kleinaltenkamp, Michael
50
Backhaus, Klaus
34
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Homburg, Christian
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Sharma, Arun
16
Voeth, Markus
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Christodoulides, George
9
Corsaro, Daniela
9
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Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of business research : JBR
5
The journal of business & industrial marketing
5
Modernes Marketing für Studium und Praxis
3
Advances in services marketing
1
Business relationship management and marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Forschungsbericht zum Marketing
1
Fundamentals of business-to-business marketing
1
Gabler Edition Wissenschaft
1
International journal of business environment : IJBE
1
Journal of Business & Industrial Marketing
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Journal of service management
1
Linköping studies in science and technology
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Psychology & marketing
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Volume 21, Issue 2
1
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ECONIS (ZBW)
43
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1
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
2
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
3
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
4
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
5
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
6
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
7
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
8
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
9
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
10
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
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