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~person:"Bagozzi, Richard P."
~person:"Herrmann, Andreas"
~person:"Laroche, Michel"
~person:"Wong, IpKin Anthony"
~subject:"Brand"
~subject:"Theory"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Theory
Consumer behaviour
181
Konsumentenverhalten
181
Beziehungsmarketing
32
Relationship marketing
32
Brand image
24
Markenimage
24
Brand management
23
Markenführung
23
Customer satisfaction
22
Kundenzufriedenheit
22
Emotion
21
Markenartikel
19
Cultural identity
16
Kulturelle Identität
16
Dienstleistungsqualität
13
Globalisierung
13
Globalization
13
Online retailing
13
Online-Handel
13
Service quality
13
Personality psychology
12
Persönlichkeitspsychologie
12
Cognition
11
Kognition
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Welt
9
World
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8
Gambling
8
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8
Glücksspiel
8
International marketing
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Internationales Marketing
8
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Article in journal
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26
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5
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4
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3
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2
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Language
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English
17
German
9
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Bagozzi, Richard P.
Herrmann, Andreas
Laroche, Michel
Wong, IpKin Anthony
Sarkar, Abhigyan
19
Gierl, Heribert
18
Phau, Ian
18
Dawes, John
16
Hruschka, Harald
16
Diamantopoulos, Adamantios
15
Fetscherin, Marc
14
Romaniuk, Jenni
14
Loureiro, Sandra Maria Correia
13
Sarkar, Juhi Gahlot
13
Bang, Nguyen
12
Japutra, Arnold
12
Ko, Eunju
12
Guzman, Francisco
11
Johnson, Lester W.
11
Ekinci, Yuksel
10
Han, Heesup
10
Keller, Kevin Lane
10
Melewar, T. C.
10
Trinh, Giang
10
Anderson, Simon P.
9
Khan, Imran
9
Kumar, Vikas
9
Paul, Justin
9
Topaloğlu, Hüseyin
9
Veloutsou, Cleopatra
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Fitzsimons, Gavan J.
8
Huber, Frank
8
Lusk, Jayson L.
8
Palma, André de
8
Sattler, Henrik
8
Shukla, Paurav
8
Sreejesh, S.
8
Thisse, Jacques-François
8
Valette-Florence, Pierre
8
Borges, Ana Pinto
7
Brandão, Amélia Maria Pinto da Cunha
7
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Marketing letters : a journal of research in marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
AMS review : official publication of the Academy of Marketing Science
1
Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
The journal of services marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
26
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26
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date (oldest first)
1
Cocreation of the hospitality brand experience: a triadic interaction model
Lin, Zhiwei
;
Wong, IpKin Anthony
- In:
Journal of vacation marketing
26
(
2020
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10012265226
Saved in:
2
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
3
Three systems underpinning marketing behavior
Bagozzi, Richard P.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 23-29
Persistent link: https://www.econbiz.de/10011919217
Saved in:
4
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
5
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
6
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
7
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
8
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
9
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
10
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
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