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~person:"Baker, Michael John"
~person:"Reinecke, Sven"
~person:"Shultz, Clifford J."
~person:"Wooliscroft, Ben"
~subject:"macromarketing"
~type_genre:"Article in journal"
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Baker, Michael John
Reinecke, Sven
Shultz, Clifford J.
Wooliscroft, Ben
Varey, Richard J.
4
Kadirov, Djavlonbek
3
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3
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Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of macromarketing
5
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ECONIS (ZBW)
11
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1
Meta-analysis : quality of life and marketing systems
Krasnikov, Alexander
;
Shultz, Clifford J.
;
Solovyov, Ivan
; …
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10014584714
Saved in:
2
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
3
Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
Saved in:
4
Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
Saved in:
5
Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
6
The Arizona market : a marketing systems perspective on pre- and post-war developments in Bosnia, with implications for sustainable peace and prosperity
Sredl, Katherine C.
;
Shultz, Clifford J.
;
Brečić, Ružica
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011750564
Saved in:
7
Marketing : the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
8
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
9
Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
10
Authenticity : a macromarketing perspective
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10010257265
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