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~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Market research"
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Beziehungsmarketing
Brand management
Market research
Marktforschung
53
Markenführung
49
Brand architecture
36
Markenarchitektur
36
Corporate reputation
31
Firmenimage
31
Marketingmanagement
31
Marketing management
30
Marketing theory
29
Marketingtheorie
29
Corporate culture
28
Marketing
28
Unternehmenskultur
28
Theorie
22
Theory
22
Consumer behaviour
13
Konsumentenverhalten
13
USA
12
United States
12
Marketingforschung
11
Relationship marketing
10
Brand image
9
Großbritannien
9
Markenimage
9
Naresh K. Malhotra
9
Public relations
9
United Kingdom
9
Öffentlichkeitsarbeit
9
Brand
8
Markenartikel
8
B-to-B-Marketing
7
Business-to-business marketing
7
China
7
International marketing
6
Internationales Marketing
6
Lieferantenmanagement
6
Monarchie
6
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Undetermined
22
Free
7
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Article
54
Book / Working Paper
49
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Article in journal
42
Aufsatz in Zeitschrift
42
Collection of articles of several authors
13
Sammelwerk
13
Aufsatz im Buch
11
Book section
11
Lehrbuch
10
Textbook
10
Aufsatzsammlung
4
Arbeitspapier
2
CD-ROM, DVD
2
Case study
2
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2
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2
Graue Literatur
2
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2
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2
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2
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1
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1
Glossar enthalten
1
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1
Konferenzbeitrag
1
Mehrbändiges Werk
1
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1
Sammlung
1
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Language
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English
103
Author
All
Balmer, John M. T.
Malhotra, Naresh K.
Bruhn, Manfred
146
Homburg, Christian
142
Burmann, Christoph
121
Esch, Franz-Rudolf
109
Huber, Frank
108
Kumar, V.
102
Herrmann, Andreas
92
Bauer, Hans H.
90
Baumgarth, Carsten
81
Melewar, T. C.
79
Wiedmann, Klaus-Peter
75
Han, Heesup
67
Verhoef, Peter C.
66
Ahlert, Dieter
64
Meffert, Heribert
61
Keller, Kevin Lane
57
Bang, Nguyen
56
Hollebeek, Linda D.
55
Krafft, Manfred
51
Swoboda, Bernhard
50
Piller, Frank T.
47
Palmatier, Robert W.
46
Stauss, Bernd
46
Loureiro, Sandra Maria Correia
44
Sheth, Jagdish N.
44
Phau, Ian
43
De Chernatony, Leslie
42
Mattila, Anna S.
42
Foroudi, Pantea
41
Fournier, Susan
41
Thaichon, Park
41
Tomczak, Torsten
41
Gil Saura, Irene
40
Vrontis, Demetris
40
Walsh, Gianfranco
40
Merrilees, Bill
39
Mittal, Vikas
39
Gustafsson, Anders
38
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Published in...
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The journal of brand management : an international journal
14
Review of marketing research
11
SAGE library in marketing
7
Working paper series / Bradford University School of Management
7
Journal of business research : JBR
5
Corporate communications : an international journal
3
Fundamentals of marketing research ; Vol. 1
3
Review of Marketing Research Ser.
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Journal of general management
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Legends in marketing
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Brand culture
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Emerald insight
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
Fundamentals of marketing research ; Vol. 4
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
International studies of management and organization
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Marketing strategy collection
1
Pearson always learning
1
Prentice-Hall international editions
1
Psychology & marketing
1
Research and the development of pedagogical materials : working papers
1
Review of marketing research , 4
1
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ECONIS (ZBW)
103
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91
Monarchies as corporate brands
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
-
2006
Persistent link: https://www.econbiz.de/10003374067
Saved in:
92
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
93
Basic
marketing
research : a decision-making approach
Malhotra, Naresh K.
;
Peterson, Mark
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003119627
Saved in:
94
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
Saved in:
95
Values, promise and behaviour : the corporate branding triumvirate?
Balmer, John M. T.
- In:
Thexis : Fachzeitschrift für Marketing ; …
22
(
2005
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10002539222
Saved in:
96
Corporate brand cultures and communities
Balmer, John M. T.
- In:
Brand culture
,
(pp. 34-49)
.
2005
Persistent link: https://www.econbiz.de/10003239240
Saved in:
97
Customer loyality as a construct in the
marketing
of banking services
Jain, Arun K.
;
Pinson, Christian
;
Malhotra, Naresh K.
-
1987
Persistent link: https://www.econbiz.de/10011877203
Saved in:
98
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level
marketing
; an anthology
Balmer, John M. T.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001674827
Saved in:
99
Basic
marketing
research : applications to contemporary issues
Malhotra, Naresh K.
-
2002
-
Internat. ed
Persistent link: https://www.econbiz.de/10001624740
Saved in:
100
Special issue on the state of the art in
marketing
research
Malhotra, Naresh K.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
1
Persistent link: https://www.econbiz.de/10001062773
Saved in:
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