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~person:"Bang, Nguyen"
~person:"Hollebeek, Linda D."
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
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Brand image
Consumer behaviour
166
Konsumentenverhalten
166
Beziehungsmarketing
60
Relationship marketing
60
Brand management
55
Markenführung
55
Markenimage
43
Deutschland
27
Germany
27
Brand
24
Markenartikel
24
Customer integration
23
Kundenintegration
23
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23
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23
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21
Social web
21
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16
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Marketing
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Bang, Nguyen
Hollebeek, Linda D.
Wiedmann, Klaus-Peter
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
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Journal of business research : JBR
5
Marketing intelligence & planning
3
Schriftenreihe Marketing, Management
3
Asia-Pacific journal of business administration
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of product & brand management
2
The marketing review
2
Customer engagement marketing
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Luxury marketing : a challenge for theory and practice
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of services marketing
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
43
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1
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10
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43
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date (oldest first)
1
The role of consumer speech acts in brand activism : a transformative advertising perspective
Fletcher-Brown, Judith
;
Middleton, Karen
; …
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 491-510
Persistent link: https://www.econbiz.de/10015050195
Saved in:
2
Customer journey value : a conceptual framework
Hollebeek, Linda D.
;
Urbonavicius, Sigitas
;
Valdimar …
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
Saved in:
3
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
6
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
7
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
8
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
9
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
10
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
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