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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
10
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10
Consumer behavior
4
Beziehungsmarketing
3
Customer satisfaction
3
Kundenzufriedenheit
3
Relationship marketing
3
Brand
2
Dienstleistungsqualität
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Markenartikel
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Pricing strategy
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Adultization
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Advertisement repetition
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Advertising
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Advertising effects
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Announced discounts
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Auction theory
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Auktionstheorie
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Brand choice
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Brand image
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Brand management
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Children
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Cognition
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Confidence
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Consumer confusion
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Credit card
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Cultural background
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Customer loyalty
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Customer retention
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Customer service
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Customer-to-customer interaction (CCI)
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Decision
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Dienstleistungsmarketing
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Einzelhandel
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Elderly people
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Basso, Kenny
Han, Heesup
116
Belk, Russell W.
113
Grunert, Klaus G.
100
Mattila, Anna S.
98
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
84
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Gröppel-Klein, Andrea
49
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The journal of services marketing
2
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of revenue and pricing management
1
Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
Wagner, Rafael Luis
;
Pacheco, Natália Araújo
;
Basso, Kenny
- In:
Journal of consumer behaviour
21
(
2022
)
4
,
pp. 641-652
Persistent link: https://www.econbiz.de/10013275519
Saved in:
2
The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da
;
Perin, Marcelo Gattermann
; …
- In:
Journal of revenue and pricing management
18
(
2019
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10012056883
Saved in:
3
Non-monetary sales promotion effects on credit cards
Bagnolini Boschetti, Rochele Isabel
;
Perin, Marcelo …
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011703012
Saved in:
4
Integrating satisfaction and cultural background in the customer journey : a method development and test
Salles Canfield, Daniel de
;
Basso, Kenny
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10011690505
Saved in:
5
Altruistic punishment : a consumer response to service failure
Silva, Renata Gonçalves Santos
;
Broilo, Patricia Liebesny
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10011771104
Saved in:
6
The effects of store environment elements on customer-to-customer interactions involving older shoppers
Tomazelli, Joana
;
Broilo, Patricia Liebesny
;
Espartel, …
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 339-350
Persistent link: https://www.econbiz.de/10011742690
Saved in:
7
Young children's influence on family consumer behavior
Bertol, Kátia Eloisa
;
Broilo, Patricia Liebesny
; …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 452-468
Persistent link: https://www.econbiz.de/10011814301
Saved in:
8
Pre-purchase information search : too many sources to choose
Broilo, Patricia Liebesny
;
Espartel, Lélis Balestrin
; …
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10011567073
Saved in:
9
The impact of affective and cognitive antecedents on negative word-of-mouth intentions
Dalzotto, Daniela
;
Basso, Kenny
;
Costa, Carlos
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 418-434
Persistent link: https://www.econbiz.de/10011594196
Saved in:
10
Antecedents of the client's trust in low- versus high-consequence decisions
Terres, Mellina da Silva
;
Santos, Christiane Pizzutti dos
; …
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010531133
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