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~person:"Batat, Wided"
~person:"Hennigs, Nadine"
~person:"Klarmann, Christiane"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
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Luxury goods
13
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Batat, Wided
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7
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Luxury marketing : a challenge for theory and practice
5
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Developing successful global strategies for marketing luxury brands
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
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ECONIS (ZBW)
13
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1
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
2
How does second-hand luxury enhance Gen Z consumers' well-being? : a Transformative Luxury Research (TLR) approach
Khochman, Inas
;
Batat, Wided
- In:
The rise of positive luxury : transformative research …
,
(pp. 154-169)
.
2022
Persistent link: https://www.econbiz.de/10014232770
Saved in:
3
Is luxury compatible with corporate social responsibility (CSR)? : models for sustainable marketing strategies
Batat, Wided
;
Khochman, Inas
- In:
Developing successful global strategies for marketing …
,
(pp. 179-196)
.
2021
Persistent link: https://www.econbiz.de/10012521697
Saved in:
4
Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
5
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
6
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
7
Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 77-99)
.
2013
Persistent link: https://www.econbiz.de/10009667683
Saved in:
8
Placing luxury marketing on the research agenda not only for the sake of luxury : an introduction
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 1-17)
.
2013
Persistent link: https://www.econbiz.de/10009667687
Saved in:
9
Social Media im Feld von Luxusmarken und -Services : Skizzen zu Gestaltungsansätzen und Best Practice-Beispiele
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10009756236
Saved in:
10
Luxury marketing : a challenge for theory and practice
Wiedmann, Klaus-Peter
(
ed.
);
Hennigs, Nadine
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10014011384
Saved in:
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