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~person:"Batat, Wided"
~person:"Klarmann, Christiane"
~person:"Pietzcker, Dominik"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
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Luxury goods
13
Luxusgüter
13
Internet marketing
3
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2
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Batat, Wided
Klarmann, Christiane
Pietzcker, Dominik
Wiedmann, Klaus-Peter
12
Hennigs, Nadine
10
Mosca, Fabrizio
7
Amatulli, Cesare
5
Brun, Alessandro
5
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4
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4
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4
Ozuem, Wilson
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4
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3
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3
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2
Asmat Nizam Abdul Talib
2
Berghaus, Benjamin
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Berry, Christopher J.
2
Bertoldi, Bernardo
2
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Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
6
Luxury marketing : a challenge for theory and practice
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Developing successful global strategies for marketing luxury brands
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
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ECONIS (ZBW)
13
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1
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
2
How does second-hand luxury enhance Gen Z consumers' well-being? : a Transformative Luxury Research (TLR) approach
Khochman, Inas
;
Batat, Wided
- In:
The rise of positive luxury : transformative research …
,
(pp. 154-169)
.
2022
Persistent link: https://www.econbiz.de/10014232770
Saved in:
3
Is luxury compatible with corporate social responsibility (CSR)? : models for sustainable marketing strategies
Batat, Wided
;
Khochman, Inas
- In:
Developing successful global strategies for marketing …
,
(pp. 179-196)
.
2021
Persistent link: https://www.econbiz.de/10012521697
Saved in:
4
Luxus jenseits ideologischer Kritik und affirmativer Haltungen
Pietzcker, Dominik
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 3-19)
.
2018
Persistent link: https://www.econbiz.de/10012025063
Saved in:
5
"Aspirational symbols of today's global society"
Mei-Pochtler, Antonella
(
interviewee
); …
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 97-108)
.
2018
Persistent link: https://www.econbiz.de/10012025104
Saved in:
6
"Luxusgüter können in der Tat hervorragende Investments sein"
Garms, Thomas
(
interviewee
);
Pietzcker, Dominik
(
interviewer
)
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 109-112)
.
2018
Persistent link: https://www.econbiz.de/10012025121
Saved in:
7
"Markendesign als automobiles Luxus-Erlebnis"
Stegmann, Bernd
(
interviewee
); …
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 113-116)
.
2018
Persistent link: https://www.econbiz.de/10012025122
Saved in:
8
"Westliche Frauen probieren auch den asiatischen Stil"
Wu, Shuang
(
interviewee
);
Jian, Ce
(
interviewee
); …
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 131-140)
.
2018
Persistent link: https://www.econbiz.de/10012025141
Saved in:
9
"E-shopping is quite popular in China"
Wang, Yi Joshua
(
interviewee
);
Fangh, Hua
(
interviewee
); …
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 141-143)
.
2018
Persistent link: https://www.econbiz.de/10012025145
Saved in:
10
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
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