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~person:"Bauer, Hans H."
~person:"Khare, Arpita"
~person:"Loureiro, Sandra Maria Correia"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Konsumentenverhalten
Theorie
Marketing
257
Deutschland
182
Germany
178
Consumer behaviour
177
Theory
156
Beziehungsmarketing
140
Relationship marketing
140
Marketingmanagement
131
Marketing management
127
Brand management
116
Markenführung
116
Marktforschung
108
Market research
103
Markenimage
62
Brand image
61
Marketing theory
49
Marketingtheorie
49
Online-Marketing
46
Internet marketing
43
Customer satisfaction
41
Kundenzufriedenheit
41
Social Web
40
Social web
40
Brand
37
Markenartikel
37
Electronic Commerce
33
Internet
30
Werbewirkung
30
E-commerce
29
Advertising effects
28
Mobile Marketing
28
Mobile marketing
28
Strategisches Management
28
India
27
Indien
27
Lieferantenmanagement
27
Marketingforschung
27
Supplier relationship management
27
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Undetermined
73
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8
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Article
176
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161
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Article in journal
133
Aufsatz in Zeitschrift
133
Graue Literatur
53
Non-commercial literature
53
Aufsatz im Buch
46
Book section
46
Arbeitspapier
32
Collection of articles of several authors
32
Sammelwerk
32
Working Paper
32
Lehrbuch
28
Textbook
26
Handbook
24
Handbuch
24
Aufsatzsammlung
21
Bibliografie enthalten
15
Bibliography included
15
Hochschulschrift
6
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5
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4
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4
Wörterbuch
3
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2
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2
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2
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2
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2
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2
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1
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1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
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Language
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German
196
English
142
Author
All
Bauer, Hans H.
Khare, Arpita
Loureiro, Sandra Maria Correia
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
121
Homburg, Christian
116
Meffert, Heribert
97
Herrmann, Andreas
90
Huber, Frank
90
Kleinaltenkamp, Michael
88
Han, Heesup
71
Ahlert, Dieter
68
Backhaus, Klaus
66
Kumar, V.
60
Albers, Sönke
59
Lambertini, Luca
59
Gierl, Heribert
53
Mattila, Anna S.
52
Peitz, Martin
49
Swoboda, Bernhard
47
Verhoef, Peter C.
46
Diller, Hermann
44
Hollebeek, Linda D.
44
Benkenstein, Martin
43
Burmann, Christoph
43
Hruschka, Harald
42
Phau, Ian
42
Esch, Franz-Rudolf
41
Grewal, Dhruv
41
Krafft, Manfred
40
Franses, Philip Hans
39
Fritz, Wolfgang
39
Thisse, Jacques-François
39
Anderson, Simon P.
38
Bagozzi, Richard P.
38
Decker, Reinhold
37
Dwivedi, Yogesh Kumar
37
Helm, Roland
37
Tomczak, Torsten
37
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Duncker & Humblot
4
Gottfried Wilhelm Leibniz Universität Hannover
1
Published in...
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Schriftenreihe Marketing, Management
19
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
17
Arbeitspapier / Institut für Marketing, Universität Mannheim
12
Marketing : ZFP ; journal of research and management
10
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of retailing and consumer services
8
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Psychology & marketing
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Fundamentals of marketing research ; Vol. 1
3
International journal of retail & distribution management
3
Journal of business-to-business marketing
3
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Schriften zum Marketing
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Gabler Edition Wissenschaft
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail and distribution management
2
Journal of fashion marketing and management
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
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ECONIS (ZBW)
337
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1
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337
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1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
How to earn a premium price : the effect of green
marketing
and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
6
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
7
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
8
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
9
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
10
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
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