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~person:"Belk, Russell W."
~person:"Ferrell, Odies C."
~subject:"Markenführung"
~subject:"Theorie"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
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Consumer behaviour
115
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115
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13
Welt
13
World
13
Market research
12
Marktforschung
12
Consumption theory
11
Konsumtheorie
11
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10
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10
Russell W. Belk
10
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10
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9
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9
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Belk, Russell W.
Ferrell, Odies C.
Huber, Frank
32
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Bauer, Hans H.
28
Anderson, Simon P.
27
Melewar, T. C.
26
Hruschka, Harald
25
Han, Heesup
24
Ko, Eunju
24
Swoboda, Bernhard
24
Sarkar, Abhigyan
23
Gierl, Heribert
22
Keller, Kevin Lane
22
Bang, Nguyen
21
Diamantopoulos, Adamantios
21
Mullainathan, Sendhil
21
Sheth, Jagdish N.
21
Herrmann, Andreas
20
Kerschbamer, Rudolf
20
Guzman, Francisco
19
Hollebeek, Linda D.
19
Inderst, Roman
19
MacInnis, Deborah J.
19
Postlewaite, Andrew
19
Wiedmann, Klaus-Peter
19
Bagozzi, Richard P.
18
Blundell, Richard W.
18
Dawes, John
18
Grunert, Klaus G.
18
Janssen, Maarten C. W.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Decker, Reinhold
17
Dubé, Jean-Pierre
17
Hildebrandt, Lutz
17
Veloutsou, Cleopatra
17
Dellaert, Benedict G. C.
16
Matsushima, Noriaki
16
Peitz, Martin
16
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4
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2
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1
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1
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1
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1
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1
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1
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1
Legends in consumer behavior
1
Les outils de l'économiste à l'épreuve ; 1
1
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1
The Cambridge handbook of psychology and economic behaviour
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
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ECONIS (ZBW)
20
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1
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10
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20
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date (oldest first)
1
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
2
Enchantment and perpetual desire : theorizing disenchanted enchantment and technology adoption
Belk, Russell W.
;
Weijo, Henri
;
Kozinets, Robert V.
- In:
Marketing theory
21
(
2021
)
1
,
pp. 25-52
Persistent link: https://www.econbiz.de/10012484422
Saved in:
3
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
4
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
5
Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, Odies C.
;
Harrison, Dana E.
;
Ferrell, Linda
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 491-501
Persistent link: https://www.econbiz.de/10011980387
Saved in:
6
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
7
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
8
Mutuality : critique and substitute for Belk's "sharing"
Arnould, Eric J.
;
Rose, Alexander S.
- In:
Marketing theory
16
(
2016
)
1
,
pp. 75-99
Persistent link: https://www.econbiz.de/10011494986
Saved in:
9
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
10
Legends in consumer behavior: Russell W. Belk
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383469
Saved in:
1
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