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~person:"Bihler, Jürgen"
~person:"Simms, Chris"
~person:"Spence, Charles"
~subject:"Konsumentenverhalten"
~subject:"Ältere Menschen"
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Packaging
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Bihler, Jürgen
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Multisensory packaging : designing new product experiences
4
Jahrbuch Seniorenmarketing
1
Journal of marketing management : MM
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
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ECONIS (ZBW)
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1
Food imagery and transparency in product packaging
Simmonds, Gregory
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 49-77)
.
2019
Persistent link: https://www.econbiz.de/10011958969
Saved in:
2
The multisensory analysis of product packaging framework
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 191-223)
.
2019
Persistent link: https://www.econbiz.de/10011958993
Saved in:
3
Sonic packaging : how packaging sounds influence multisensory product evaluation
Wang, Qian Janice
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 103-125)
.
2019
Persistent link: https://www.econbiz.de/10011959017
Saved in:
4
The consumer neuroscience of packaging
Spence, Charles
;
Velasco, Carlos
;
Petit, Olivia
- In:
Multisensory packaging : designing new product experiences
,
(pp. 319-347)
.
2019
Persistent link: https://www.econbiz.de/10011959018
Saved in:
5
Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas
;
Trott, Paul
;
Simms, Chris
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 275-312
Persistent link: https://www.econbiz.de/10011545626
Saved in:
6
Verpackungen für Best Ager : Marketinginstrument mit maximalem Potenzial
Bihler, Jürgen
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 253-264
Persistent link: https://www.econbiz.de/10003714873
Saved in:
7
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
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