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~person:"Bijmolt, Tammo H. A."
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Search: "Customer relationship management"
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Beziehungsmarketing
18
Relationship marketing
18
Kundenbindungsprogramm
11
Loyalty program
11
Consumer behaviour
10
Konsumentenverhalten
10
Einzelhandel
8
Retail trade
8
Customer relationship management
3
Loyalty programs
3
Regression analysis
3
Regressionsanalyse
3
Retailing
3
Sales promotion
3
Verkaufsförderung
3
Customer journey
2
Customer purchase behavior
2
Customer satisfaction
2
Direct marketing
2
Direktmarketing
2
E-commerce
2
Electronic Commerce
2
Kundenzufriedenheit
2
Online retailing
2
Online-Handel
2
Product returns
2
Anreiz
1
Assortment planning
1
Austauschtheorie
1
B-to-B-Marketing
1
B2B marketing
1
Bonus premiums
1
Business model
1
Business-to-business marketing
1
Call-to-action direct mailings
1
Cannibalization
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Coalition
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Computer-assisted marketing
1
Consumer purchase behavior
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Consumer purchasing behavior
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Bijmolt, Tammo H. A.
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
53
Bauer, Hans H.
52
Hollebeek, Linda D.
50
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Van den Poel, Dirk
33
Helmke, Stefan
32
Reichwald, Ralf
32
Töpfer, Armin
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing letters : a journal of research in marketing
2
Customer engagement marketing
1
European journal of marketing : EJM
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
SOM research reports
1
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ECONIS (ZBW)
18
RePEc
1
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1
When offline stores reduce online returns
Hirche, Christian F.
;
Bijmolt, Tammo H. A.
;
Gijsenberg, …
-
2021
Persistent link: https://www.econbiz.de/10012522241
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
3
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
4
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
5
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
6
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
7
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
8
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
9
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
10
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
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