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~person:"Bilgihan, Anil"
~person:"Johnson, Lester W."
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Kundenmanagement"
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Markenimage
Beziehungsmarketing
32
Relationship marketing
32
Consumer behaviour
22
Konsumentenverhalten
22
Customer satisfaction
19
Kundenzufriedenheit
19
Dienstleistungsqualität
11
Service quality
11
Brand image
10
Brand management
10
Markenführung
10
Brand
8
Internet marketing
8
Markenartikel
8
Online-Marketing
8
Customer integration
7
Kundenintegration
7
Confidence
6
Social Web
6
Social web
6
Vertrauen
6
Customer loyalty
4
Dienstleistungssektor
4
Mobile phone
4
Mobiltelefon
4
Perceived value
4
Service industry
4
Website
4
Brand loyalty
3
Hotel industry
3
Hotellerie
3
Innovation
3
Markentreue
3
Viral marketing
3
Virales Marketing
3
trust
3
Advertising effects
2
Brand knowledge
2
Brand trust
2
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Article in journal
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Bilgihan, Anil
Johnson, Lester W.
Loureiro, Sandra Maria Correia
14
Gil Saura, Irene
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
10
Hyun, Sunghyup Sean
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
King, Ceridwyn
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Hollebeek, Linda D.
7
Kaushik, Arun Kumar
7
Khan, Imran
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Iglesias, Oriol
6
Leckie, Civilai
6
Prentice, Catherine
6
Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Sreejesh, S.
6
Veloutsou, Cleopatra
6
Ahn, Jiseon
5
Hwang, Jinsoo
5
Kang, Juhee
5
Kaufmann, Hans Rüdiger
5
Kunkel, Thilo
5
Merrilees, Bill
5
Molinillo, Sebastian
5
Nyadzayo, Munyaradzi W.
5
So, Kevin Kam Fung
5
Wong, IpKin Anthony
5
Zúñiga, Miguel Ángel
5
Bang, Nguyen
4
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Asia Pacific journal of marketing and logistics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of contemporary hospitality management
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
10
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10
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1
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
2
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
3
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
4
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
5
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
7
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
8
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
9
Customer loyalty : a review and future directions with a special focus on the hospitality industry
Kandampully, Jay
;
Zhang, Tingting Christina
;
Bilgihan, Anil
- In:
International journal of contemporary hospitality management
27
(
2015
)
3
,
pp. 379-414
Persistent link: https://www.econbiz.de/10011308466
Saved in:
10
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
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