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~person:"Binckebanck, Lars"
~person:"Homburg, Christian"
~person:"Kumar, V."
~person:"Schmitz, Christian"
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Business-to-business marketing
46
B-to-B-Marketing
45
Lieferantenmanagement
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Supplier relationship management
16
Beziehungsmarketing
15
Relationship marketing
15
Business-to-Business-Marketing
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Salespeople
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Verkaufspersonal
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Brand management
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Markenführung
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Selling
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business-to-business marketing
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Customer value
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Marketingmanagement
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Theorie
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Theory
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Bundling strategy
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Consumer behaviour
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Vertrieb
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Brand image
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Markenimage
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Unternehmenserfolg
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Binckebanck, Lars
Homburg, Christian
Kumar, V.
Schmitz, Christian
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Baumgarth, Carsten
18
Geiger, Ingmar
18
Lindgreen, Adam
18
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Lilien, Gary L.
15
Ulaga, Wolfgang
15
Brennan, Ross
14
Grewal, Rajdeep
14
Keränen, Joona
14
Hofmaier, Richard
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
Ivens, Björn Sven
11
Rangarajan, Deva
11
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
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Journal of marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Arbeitspapiere der Nordakademie
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Dialogmarketing 'revisited'
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Die Betriebswirtschaft : DBW
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Gabler Edition Wissenschaft
1
GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovative Markenführung und -implementierung
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Journal of business-to-business marketing
1
Journal of marketing research
1
Journal of personal selling & sales management
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Legends in marketing
1
Management Know-how
1
Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research
1
Schriften zu Dialogmarketing 'revisited'
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
SpringerLink / Bücher
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
51
USB Cologne (EcoSocSci)
8
RePEc
1
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
3
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
4
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
5
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
6
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
7
Managing ad hoc sales encounters in B2B markets
Schmitz, Christian
;
Lee, You-Cheong
;
Isenberg, Lukas
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 33-47
Persistent link: https://www.econbiz.de/10013494010
Saved in:
8
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
9
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
10
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
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